Organic Energy Drinks Market- Competitive Landscape
- Archer Daniels Midland Company (U.S.)
- Kingmilling Company (U.S.)
- Manildra (Australia) Gupta Group (India)
- Penford Australia Ltd (Australia)
- Cargill, Incorporated (U.S.)
- Grain Millers (U.S.)
Industry Updates
September 2018 – The Coca-Cola Company ventured into the organic energy drink sector with the acquisition of Organic & Raw Trading Co., the maker of Australian Kombucha brand MOJO.
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The energy drinks market was in dire need of rejuvenation which has been provided by the ‘organic’ approach. Energy drinks manufacturers have departed from their traditional portfolios and are making a move towards the organic segment. They are introducing energy drinks under the ‘clean’ and ‘organic’ label to appeal to a broader, health-conscious base of consumers. Market Research Future (MRFR) has extensively analyzed the trends and patterns governing the Global Organic Energy Drinks Market over the forecast period of 2017-2023 in an in-depth study. MRFR has asserted that the organic energy drinks market is poised for significant growth over the forecast period.
Amidst growing awareness regarding the ill effects of aerated drinks and the trend of organic consumption spreading rapidly, the organic energy drinks market is poised for prolific growth. Organic energy drinks provide mental and physical stimulation. They are increasingly replacing other beverages in bars and restaurants as they are considered less harmful than alcoholic beverages.
Vigorous marketing and promotional activities paired with the launch of various new products in novel flavor profiles have acted as a tailwind to the growth of the market. Moreover, with the rise in the occurrence of various lifestyle diseases, consumes are progressively cutting down on sweetened beverages and are adopting organic energy drinks. Additionally, growing health consciousness among consumers along with the adoption of various dietary regimes have supported the market growth. Other factors contributing to the growth of the market include the rise in purchasing power of consumers and the development of variants with lesser side effects.
On the other hand, the consumption of organic energy drinks has been linked to childhood behavioral problems, obesity, and other problems. Various countries have introduced regulations in response to restricting the sale of such beverages which might impede the growth of the market over the forecast period.
Organic Energy Drinks Market- Table of Content
1. Executive Summary
2. Market Introduction
3. Research Methodology
4. Market Dynamics
5. Market Trends
6. Market Factor Analysis
8. Market by Nutrients
9. Market by Distribution Channel
10. Market by Region
TO BE CONTINUE ………………………….,
Organic Energy Drinks Market-Segmentation
The Global Organic Energy Drinks Market has been segmented based on Product Type, Nutrients, and Distribution Channel.
By Product Type
- Sugar-free
- Energy shots
- Protein drinks
- Low carbs
By Nutrients
- Vitamins
- Amino acids
- Caffeine
- Antioxidants
- Fruit extracts
By Distribution Channel
- Store-based
- Non-store based
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Organic Energy Drinks Market-Regional Analysis
By Region, the Global Organic Energy Drinks Market has been segmented into North America, Asia Pacific (APAC), Europe, and the Rest of the World (RoW).
The APAC organic energy drinks market accounts for the foremost share of the global market. Changing consumption pattern, increasing health awareness, and the growing trend of consumption of organic food products is auguring the growth of the market. Additionally, the increasing base of work population who indulge in on-the-go products coupled with increasing disposable income is also favoring the market growth. China and India are the key contributors to the APAC organic energy drinks market.
North America market accounts for the second most significant share of the global organic energy drinks market.
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