Market Overview:
Growing demand for organically produced foods is growing rapidly which is influencing higher demand for organic tea. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global Organic Tea Market Research Report- Forecast to 2023’ that the market will demonstrate an exceptional CAGR during the forecast period.
Organic tea contains no chemicals and is pesticides and herbicides-free. Changing lifestyle has led to healthy consumption pattern and consumers have more inclination towards natural products. This has influenced the high sale of organic tea in the beverage industries. Increasing health awareness is having a positive impact on the organic tea market based on several health benefits of organic tea consumption and hence now is found to have increased application for medicinal purposes. Diverse application of organic tea across various industries is driving its market globally.
Heath benefits of organic tea and high anti-oxidant content imparting health benefits is estimated to spur its market growth over the given forecast period. Adoption healthy food consumption trends in the developed countries is having a positive impact on the growth of organic tea market. Organic Tea helps in improving the immune system of the body and helps in reducing excess body fat is playing a significant role in its market growth. India and U.K. are amongst the major key players exporting organic tea to various countries of other regions.
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Latest Industry Updates:
Nov 2018 ITO EN, the world’s leading Green Tea Beverage Company and innovators of healthy beverages, debuted two new ice-steeped cold brew unsweetened ready-to-drink teas across two award-winning beverage brands, match LOVE and TEAS’ TEA Organic at the Winter Fancy Food Show on January 21-23, 2018.
Jan 2018 Coca-Cola is launching an iced tea with a £4m marketing campaign in a bid to help retailers appeal to health-conscious shoppers. Fuze Tea is available in Black Tea Peach and Green Tea Mango flavors and is launched in 400ml bottles with multipacks following in March.
Jan 2018 Kiss Me Organics expanded their inventory to include an exclusive new product, Pu Erh tea.
Oct 2017 Lipton is delivering smooth, rich flavor as well as affordability with the introduction of new Lipton Organic Black Tea.
Competitive Analysis:
With the entry of industry players in the organic tea segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. New product development with innovations in new flavors is a key to success for the growth of organic tea market.
Key players are focused majorly on acquisition of small players to expand their business and penetrate the global organic tea market. Expansion is also one of the key strategies followed by acquisition. Expansion will help in capturing the major market and increasing the production capacity to meet the rising demand from consumer’s end thereby further contributing to increasing revenue.
The key players profiled in Organic tea are as Tata Tea Limited (India), Unilever Tea Brands (U.K.), Associated British Foods (U.K.), Ten Fu Group (China), Taylors of Harrogate (U.K.), Bigelow Tea (U.S.), and American Tea Room (U.S.) among many others.
Market Segments:
The global Organic tea market has been divided into type, formulation, distribution channel, and region.
On The Basis of Type: Green Tea, Black Tea, Oolong Tea, and Others
On The Basis of Formulation: Flavored, and Unflavored
On The Basis of Distribution Channel: Store based, and Non-store based
On The Basis of Region: North America, Europe, Asia Pacific, and ROW.
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Regional Analysis:
The global organic tea market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Asia Pacific region has the major market share followed by Europe. Changing life-style has led to adoption of healthy consumption pattern due to which Asia-Pacific is projected to generate a high revenue during the given forecast period. The Major importers of organic tea include Russia, U.S., U.K., Iran and Egypt. Based on the higher demand for healthy beverages, the import and export of organic tea in the developed countries is found to rise at a steady growth rate
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