Over the Top (OTT) Market Outlook 2022-2027:
The latest report by IMARC Group, titled “Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the global OTT market report. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global over the top (OTT) market reached a value of US$ 265.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,251 Billion by 2027, exhibiting a CAGR of 25.34% during 2022-2027.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Over-the-top (OTT) services are those that deliver video, audio, and digital media content to viewers over the internet. They can be accessed over various platforms, including smartphones, smart TVs, laptops, tablets, gaming consoles, etc., without needing a multi-system operator for the distribution. OTT media services provide unlimited data streaming and allow viewers to access content at their convenience. They are also used for watching educational channels, live broadcasting, advertising, communication, etc. Consequently, OTT services find widespread applications across numerous sectors, such as media and entertainment, education and training, health and fitness, Information Technology (IT), telecom, e-commerce, government, etc.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.
Some of these key players include:
- Amazon
- Eros International
- Google Inc.
- Hulu
- IBM
- Limelight Networks
- Microsoft Corporation
- Netflix
- Nimbuzz
- Star India
- Tencent
- Telstra
- The Walt Disney Company
- Yahoo
Over the Top (OTT) Market Trends:
The expanding entertainment industry and the inflating sales of smart computing devices across the globe are among the key factors driving the over-the-top (OTT) market. Furthermore, the shifting consumer inclination towards OTT media, owing to their higher portability, convenience, accessibility, and connectivity, as compared to the traditional cables and satellite TV sets, is acting as another significant growth-inducing factor.
Besides this, the increasing utilization of Artificial intelligence (AI) by the OTT service providers to understand user preferences and offer customized content is further augmenting the market growth. Moreover, the escalating penetration of high-speed internet across developing countries and the rising consumer expenditures on entertainment and related services are expected to stimulate the over-the-top (OTT) market over the forecasted period.
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Key Market Segmentation:
Breakup by Component:
- Solution
- Services
Breakup by Platform Type:
- Smartphones
- Smart TV’s
- Laptops Desktops and Tablets
- Gaming Consoles
- Set-Top Boxes
- Others
Breakup by Deployment Type:
- Cloud
- On-Premise
Breakup by Content Type:
- Voice Over IP
- Text and Images
- Video
- Others
Breakup by Revenue Model:
- Subscription
- Procurement
- Rental
- Others
Breakup by Service Type:
- Consulting
- Installation and Maintenance
- Training and Support
- Managed Services
Breakup by Vertical:
- Media & Entertainment
- Education & Training
- Health & Fitness
- IT & Telecom
- E-Commerce
- BFSI
- Government
- Others
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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