Market Definition:
The global peanuts market can expect a robust growth during the forecast period (2017-2023), reveals Market Research Future (MRFR) in a study that incorporates a detailed analysis of factors and segments. Factors that can be considered for the future market demography includes its by-products that can be processed for industries and its wide-spread use in health-related scenarios, both as food and a personal care product. The peanuts market is garnering traction from several industries owing to its remarkable reception as a rich source for dietary proteins. Peanut is a crop that can be used to get oil & spread, and used for direct consumption & culinary purpose. This rich source of polyunsaturated fatty-acids also provides nutrients, minerals, antioxidants, and vitamins and is finding popularity among fitness enthusiasts for its health-related benefits.
Market Scenario and Key Restraints:
This can be seen as a minor hindrance to the otherwise envisioned growth for the global peanuts market during the forecast period. Moreover, its use has significantly increased due to the changing lifestyle is witnessing over the rapid urbanization. The product can be consumed as a snack and is healthy which a boon is for many who struggle to maintain a balance between healthy and fast-tracked life. However, peanuts are also listed as significant allergen which restricts the number of consumers to non-allergic people only.
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Competitive Analysis:
Eminent players profiled in the global peanuts market are Hampton Farms, Inc (U.S.), Kraft Foods Inc. (U.S.), Olam International (Singapore), Virginia Diner (U.S.), Archer Daniels Midland (U.S.), Star Snacks Co., LLC (U.S.), Diamond Foods, Inc. (U.S.), and others. Innovation, product launch, variety, merger, collaboration, acquisition, and other methods play crucial roles in giving the peanuts market a definite shape. This kind of effort from the market players helps in the growth of both the companies involved in it and the market as a whole.
In December 2017, John B. Sanfilippo & Son, Inc. took over Squirrel Brand, L.P. Squirrel Brand has made its name as one of the leading suppliers of premium roasted nuts and snack mixes. The acquisition would allow John B. Sanfilippo & Son, Inc. to further their business with the help of Squirrel Brand’s already existing customer base.
In November 2018, researchers from the Irish Centre for Foetal and Neonatal Translational Research (INFANT) based at University College Cork have developed a new immunotherapy treatment known as AR101 which has shown remarkable result against peanuts allergy cases. This can boost the peanuts market considerably.
Segmentation:
The global Peanuts Market can be segmented by form, application, and distribution channel.
Based on form, the peanuts market can be segmented into raw, roasted, blanched, powder, and others. Raw form accounts for the maximum market share due to its application in further processing.
Application-wise segmentation of the peanuts market can be segmented into direct consumption/culinary purpose, bakery and confectionery, peanut butter and spreads, peanut bars, dairy products, oils, and others. Peanuts application in oil production can be accredited for generating the maximum revenue share. The segment is getting followed by bakery and confectionery. Its use as butter and spread is also gaining traction.
Based on the distribution channel, the peanuts market can be segmented into hypermarkets and supermarkets, convenience stores, specialty stores, e-commerce, others. Hypermarkets and supermarkets are influencing a major part of the global sale.
Regional Analysis:
North America is doing well in the market owing to the contribution of the U.S. as one of the prominent global exporters. With changing lifestyle, demand for food oils with high mono-unsaturated fatty acids is witnessing steady growth.
Geographic analysis of the global peanuts market includes namely North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
The APAC region has the major market share followed by North America. Lifestyle-related changes have significantly impacted the consumption pattern of the peanuts in the APAC region. In addition, huge population has helped the peanuts market significantly. Countries such as India and China feature among the list of top exporters which also ticks them as chief contributors to the regional market.
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