Increasing awareness regarding period hygiene and period management, and rising environmental consciousness encouraging the use of eco-friendly products is driving market revenue growth
The global period panties market size was USD 140 Million in 2021 and is expected to register a revenue CAGR of 28.3% over the forecast period, according to a latest report by Reports and Data. Market revenue growth is expected to be driven by technological innovation in manufacture of period panties, rising consciousness about period hygiene and management, and environmental awareness. Women are frequently required to change pads or tampons as a result of heavy blood flow rate, which can sometimes be difficult to control. It becomes very challenging for them if they are in offices or if the surroundings are not convenient. The most secure option for menstruating ladies or those with menorrhagia is period underwear.
Modernization has led to an increase in the number of women working, which has increased the demand for comfortable, and incredibly absorbent period underwear. Period panties are better and more environment friendly than single-use products such as tampons or pads. By educating people, government-sponsored media campaigns, NGOs, and substantial influence of social media have improved period hygiene and protection among women. After a single purchase, period panties can be used frequently without the need to be purchased again which results in cost-saving for consumers, which is another important factor driving revenue growth of the market.
Companies profiled in the market report are Knix, Clovia, Anigan, Dear Kate, Modibodi US, Aisle, Adira, Wuka, Fannypants, and Thinx, Inc.
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Some Key Highlights From the Report
- The reusable segment accounted for largest revenue share in 2021. Demand for this segment has increased as a result of rising environmental awareness. They are more breathable and are less likely to transfer disease. Reusable menstrual products have been included in product lines by companies to address their goals of sustainability and environmental protection.
- The briefs segment is expected to register a significant revenue growth rate over the forecast period. Customers prefer briefs as it offers them a high level of comfort, superior covering, and the ability to wear it on days when their periods are very heavy. Good materials provide faster drying and better ventilation, keeping the intimate area cool and dry even during menstrual days. Additionally, using briefs prevents bacterial infections and sweat stains. Additionally, it provides a tight fit and strong suction, letting users move freely without worrying about getting period stains.
- The online segment accounted for larger revenue share in 2021. Low product prices, promotions, convenience, doorstep delivery, and the availability of a wide range of goods are supporting revenue growth of the channel. Customers can choose the shipping, delivery, and payment methods they prefer, which attracts different people.
- The market in North America accounted for largest revenue share in the global period panties market in 2021. Increased period hygiene knowledge, period management, high spending income, and busy work schedules have all contributed considerably to an increase in the demand for period panties in this region. A significant reason driving revenue growth is the requirement for a hassle-free workday, even during the days of menstruation. The entry of small businesses with distinct product lines and presence of major players are both accelerating revenue growth.
For the purpose of this report, Reports and Data has segmented the global period panties market based on type, product type, distribution channel, and region:
Type Outlook (Revenue, USD Billion; 2019-2030)
- Reusable
- Disposable
Product Type Outlook (Revenue, USD Billion; 2019-2030)
- Shorts
- Bikini
- Thongs
- Briefs
- High Waist
- Others
Distribution Channel (Revenue, USD Billion; 2019-2030)
- Supermarkets & Hypermarkets
- Pharmacies & Drug Stores
- Online
- Others
Regional Outlook (Revenue, USD Billion; 2019-2030)
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
Key Takeaways of the Global Period Panties Market Report:
- A comprehensive overview of the global Period Panties industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Period Panties market.
- Elaborate study of the leading regional markets in the global Period Panties market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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