The Personal Care Specialty Ingredients Market size is forecast to reach US$16.2 billion by 2027 after growing at a CAGR of 4.2% during 2022-2027. A wide variety of specialty ingredients are used in the formulation of color cosmetics. The color cosmetic application is booming globally owing to the rising awareness about appearance and this demand for color cosmetics will drive the growth of the market in the forecast period. According to the August 2020 news by the Zoe Report, Paris-based cosmetic brand Chanel expanded its color cosmetics portfolio by introducing a new vibrant collection of moisturizing lip colors. Furthermore, the increasing demand for bio-based personal care ingredients among consumers encourages market players to develop appropriate solutions and in turn, this will drive the market’s growth in the forecast period. For instance, in July 2021, Netherland-based company Nouryan that deals with sustainable ingredients for hair and skin care, opened a new eco-friendly office and innovation center in Dubai to provide sustainable personal care solutions to its local customers. Rheology modifier product is projected to witness the highest demand in the forecast period. Conditioning polymers and emollients products will witness significant demand during the forecast period. These products are obtained from synthetic and natural sources such as sodium lauryl sulfate, parabens, and coconut oil. The strict regulations regarding the uses of ingredients in personal care products might hamper the growth of the market in the forecast period.
COVID-19 Impact
The personal care specialty ingredients market was moderately hit due to the COVID-19 pandemic. The market faced disturbance in the form of supply chain disruption, cross-border movement, and raw material procurement. As the business landscape in the personal care specialty ingredients market changed due to the pandemic, market players too modified their service methods to keep up with the market requirements. As per Clariant AG’s employee health report amid the pandemic, the company formed a Global Emergency Management (GEM) team consisting of experts from the main business regions. The team ensured every step required to keep the business afloat is taken. Furthermore, the market was also hit due to losses faced by the cosmetic sector during the pandemic. According to 2020 full year results data by Unilever, the beauty and personal care product demand lowered amid the pandemic as people stayed at home. However, the market is projected to witness robust growth in the forecast period owing to the increasing demand for personal care and cosmetic products globally.
Personal Care Specialty Ingredients Market – By Product
Rheology modifiers dominated the personal care specialty ingredients market in 2021. These products offer formulators unmatched control over the suspension, viscosity, and texture of personal care products. Owing to such superior qualities, market players are engaging in the development of advanced rheology modifiers. For instance, in April 2021, specialty chemicals company Clariant AG joined hands with Switzerland-based company Polygal AG which deals with renewable personal care solutions to expand natural rheology modifier options to personal care formulators. The new collaboration focuses on creating excellent natural rheology modifiers to support brands in embracing consumer needs for skincare products with good biodegradability and reduced carbon footprint. Such developments will increase the rheology modifiers portfolio in the personal care specialty ingredients market in the forecast period. Conditioning polymers and emollients will witness significant demand in the forecast period.
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Personal Care Specialty Ingredients Market – By Function
The active ingredients segment is the fastest-growing functioning segment in the personal care specialty ingredients market in 2021. Active ingredients functionality makes the personal care products more effective and helps them in achieving the end goal. In the last few years, demand for active ingredient functionality is on the rise and accordingly, market players are focusing on the development of more active ingredients to meet the growing demand. For instance, in April 2021, Clariant AG introduced a nature-derived active ingredient named Celyscence with a function to recover healthy skin and improve hydration, brightness. Celyscence is a milk thistle flower extract. Such developments will increase the demand for active ingredient functionality in the personal care specialty ingredients market during the forecast period. Chelating agents and humectants will witness significant demand in the forecast period.
Personal Care Specialty Ingredients Market – By Application
Skincare application dominated the personal care specialty ingredients market in 2021 and is growing at a CAGR of 5.6% in the forecast period. Personal care specialty ingredients such as rheology modifiers, conditioning polymers, and emollients are broadly used in the formulation process of skincare that includes creams and lotions, moisturizers, cleansers, etc. The demand for skin care products is rising due to the rising awareness among consumers about pollution’s harmful impact on the human skin and this demand for skincare will drive the market’s growth during the forecast period. For instance, according to the 2019 annual report by Unilever, the skin care segment accounted for 8% of group revenue in 2019 compared to 7% in the previous year. Similarly, according to Loreal’s 2020 annual report, the company announced the plan to acquire Japanese skincare company Takami Co., which will help in expanding the skincare products portfolio in the coming years. Such growth in the skincare application will amplify the usage of personal care specialty ingredients which will help in driving the market’s growth in the forecast period. Color cosmetic application will drive the growth of the personal care specialty ingredients market significantly owing to the increasing demand for personal grooming.
Personal Care Specialty Ingredients Market – By Geography
The Asia-Pacific region held the largest market share in the personal care specialty ingredients market in 2021 with a market share of up to 34%. The rising disposable income and high population in countries like India, China, and Japan provide a large customer base for personal care products in the region. As per the February 2021 statistics by India Brand Equity Foundation, India’s personal care and cosmetics market is expected to become a US$ 15.17 billion market by 2024, which stood at US$ 9.98 billion in 2019. Similarly, as per the Ministry of Economy, Trade, and Industry (METI), Japan’s personal care and cosmetics market became the world’s third-largest market with a market value of US$ 35 billion in 2019. Owing to the rising demand for personal care, market players are focusing on taping the key growth markets in the Asia-Pacific region, which, in turn, will increase the demand for personal care specialty ingredients in the forecast period. The European region is anticipated to witness significant demand for personal care specialty ingredients in the forecast period due to the rapid economic growth in this region and the rising awareness about appearance.
Personal Care Specialty Ingredients Market Drivers
Expanding color cosmetics application will drive the market’s growth
The demand for color cosmetics that involve facial makeup, lip care, eye makeup, and nail care is expanding globally owing to increasing awareness about appearance and hygiene. The personal care specialty ingredients such as emulsifiers and emollients are an integral part of the formulation process of the color cosmetics and the growing demand for these cosmetics products will increase the utilization of the specialty ingredients which will drive the growth of the market in the forecast period. For instance, as per the April 2019 data by India Brand Equity Foundation (IBEF), color cosmetics is anticipated to expand at an annual average growth rate of 17.4% through 2022. Furthermore, the sales of color cosmetics through online channel is witnessing a spike amid the pandemic. Color cosmetics producers implement digital marketing strategies to meet the growing need for color cosmetics among their customers. For instance, in October 2020, US-based cosmetics company Coty Inc. introduced its direct-to-consumer website for the kylie skin brand in the UK, France, Germany, and Australia. Such high demand for color cosmetics will amplify the usage of personal care specialty ingredients which will drive the growth of the market in the forecast period.
Increasing demand for natural based specialty ingredients will drive the market’s growth
The market is witnessing a paradigm shift towards adopting more natural-based personal care specialty ingredients in the formulation process of personal care products owing to the increasing demand for sustainable ingredients from consumers. This rising demand for sustainable specialty ingredients in personal care products is increasing the production of natural specialty ingredients compared to specialty ingredients derived from synthetic sources such as sodium lauryl sulfate, and formaldehyde. Accordingly, market players are actively responding to these market demands. For instance, in April 2020, Netherland-based specialty chemicals company Nouryon launched its new natural ingredient named SolAmaze Natural for the formulation process in sunscreens. Such development in the natural specialty ingredients area will drive the growth of the personal care specialty ingredients market in the forecast period.
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Personal Care Specialty Ingredients Market Challenges
Strict regulations regarding the usage of ingredients in personal care products might hamper the market’ growth
The strict regulations about the usage of ingredients in various personal care products might slow down the market’s growth in the forecast period. Governments globally have been constantly keeping a close eye on the formulation process of personal care products which restricts the expansion of specialty ingredients portfolio more frequently. As per the September 2019 report by the Australian Academy of Science, every ingredient for personal care products has to be scientifically assessed and approved by the Australian Government’s National Industrial Chemicals Notification and Assessment Scheme (NICNAS) before the ingredients being produced or imported into Australia and before they can be implemented in personal care products. Furthermore, NICNAS also sets limits on which chemicals and ingredients can be used in a personal care product. Such limits and regulations might slow down the growth of the personal care specialty ingredients market in the forecast period.
Personal Care Specialty Ingredients Industry Outlook
Investment in R&D activities, acquisitions, product and technology launches are key strategies adopted by players in the personal care specialty ingredients market. Major players in the personal care specialty ingredients market are:
Ashland Global Holdings Inc.
BASF SE
Clariant AG
Inolex
Croda International PLC
DOW
Evonik Industries
J.M. Huber Corporation
KCC Corporation
Solvay SA
Lonza Group
Cargill
Lubrizol Corporation
Huntsman International
Wacker Chemie Ltd.
Pharmacos
Momentive Performance Materials
Coptis
Nouryon
Others
Recent Developments
In January 2021, Momentive Performance Materials, Inc acquired KCC Corporation’s Silicones business in the UK, Korea, and China. This acquisition will help Momentive Performance Materials to expand its personal care ingredient portfolio globally which will contribute to the growth of the personal care specialty ingredients market in the forecast period.
Key Takeaways:
Rheology modifiers leading the personal care specialty ingredients market. These products provide excellent emulsion and suspension stability at low viscosities which makes them a suitable choice in the market.
Color cosmetics will drive the growth of the personal care specialty ingredients market in the forecast period due to the increasing awareness about personal grooming. According to the November 2020 statistics by the India Brand Equity Foundation, Switzerland-based personal care company Oriflame Holding AG launched several vibrant color cosmetics to expand its color cosmetics segment in the Indian market.
The Asia-Pacific region is anticipated to witness maximum demand for personal care specialty ingredients owing to the increasing demand for personal care products. For instance, in May 2020, Japanese cosmetics company Shiseido expanded its advanced skincare and makeup solutions as it started the sale of its global prestige brand SHISEIDO in Sri Lanka.
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