In a world where technology has become an integral part of daily life, text messaging remains one of the most popular and effective communication methods. As look towards 2023, it’s evident that SMS messages will continue to be an essential means of communication. It’s only getting better with new trends emerging that will completely transform how businesses and consumers use this communication tool. From RCS messaging to personalized messages, It will explore six SMS marketing trends that need to watch out for in 2023!
1. RCS Messaging
The first trend that’ll be watched in the world of text messaging is RCS messaging. This stands for Rich Communication Services, and it’s a new type of text message that allows for more interactive features than traditional SMS messages.
RCS messages can include things like high-resolution images and videos, read receipts, and typing indicators. They also allow for group chat functionality, making them perfect for businesses looking to communicate with groups of customers at once.
2. SMS Automation
In the fast-paced world of business, time is a precious commodity. This is where SMS automation comes in handy. With SMS automation, businesses can create and schedule messages to be sent automatically based on triggers or events.
One example of SMS automation is sending out appointment reminders to customers via text message. Instead of manually sending these reminders one by one, businesses can automate this process and save valuable time.
3. Using SMS for Customer Service
Using SMS for customer service is one of the key texting trends to watch in 2023. More and more businesses are recognizing the importance of providing exceptional customer service through all channels, including text messaging.
One advantage of using SMS for customer service is that it allows businesses to communicate with their customers in real time. Customers can quickly ask questions or report issues through text messages, and businesses can respond just as fast.
4. Personalized Messages
Personalized messages are becoming increasingly popular in the world of text messaging. With so much noise and competition for consumers’ attention, businesses are looking for ways to stand out from the crowd. Personalization offers a way to do just that.
One way businesses can personalize their messages is by using the recipient’s name. This may seem simple, but it can make a big difference in catching someone’s eye and making them feel seen and valued.
5. Conversational Marketing Messages
One of the key texting trends to watch in 2023 is conversational marketing messages. These types of messages aim to engage customers in a personalized, two-way conversation rather than simply pushing out promotional content.
Conversational marketing messages are effective because they feel more natural and less like aggressive advertising. By using chatbots or other automated messaging tools, businesses can have real-time conversations with customers about their needs and preferences.
6. 10DLC
10DLC stands for 10-digit long code, which is a type of SMS messaging that’s focused on business use. In the past, businesses have been limited to using short codes for their text messages, but with 10DLC they can now use their own unique phone numbers.
This allows for more personalized messaging and helps brands stand out in crowded inboxes. Additionally, 10DLC provides better deliverability rates than traditional long codes because it’s specifically designed for commercial use.
Plexins, the free SMS and email marketing platform built for Shopify brands. All features are free, including the lowest SMS and email price, global SMS sending, and service in 210+ countries. Plexins is committed to helping Shopify brands grow their businesses by providing the most affordable and easy-to-use marketing tools available. With Plexins, businesses can send unlimited texts and emails to customers worldwide at low cost.
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