The latest report published by IMARC Group, titled “Podcasting Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the podcasting market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global podcasting market is expected to exhibit a CAGR of 27.12% during 2022-2027. Podcasting is a pre-recorded episodic collection of digital files that users can listen to or watch after subscribing or downloading files on a playback device. It uses really simple syndication (RSS) feed to prepare and distribute multiple audio files, which can be accessed via multimedia players. Apart from this, it comprises several broadcasting and streaming platforms that enable brands to communicate business stories and provide listeners the flexibility of listening while traveling and performing multitasking activities, such as jogging, cleaning, gardening, or exercising.
Market Trends and Drivers:
Rapid digitalization, the increasing proliferation of smartphones, and the growing utilization of podcasts for entertainment and educational purposes, especially during the COVID-19 pandemic, are primarily driving the podcasting market growth. Moreover, the widespread adoption of podcasting by enterprises to create and distribute multiple interactive contents for increasing website traffic, establishing credibility, and enhancing organic reach to target a wider audience is impelling the market growth. Additionally, the easy access to the internet and the large-scale integration of the internet of things (IoT), artificial intelligence (AI), and blockchain solutions to assess user preferences are influencing the market. Apart from this, the advent of autonomous sensory meridian response (ASMR) in content, considerable modernization of transcription technology, and the escalating need for readily available engaging content are supplementing the market growth.
COVID-19 Impact Analysis:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Podcasting Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the global podcasting market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Amazon.com Inc.
- Apple Inc.
- Entercom Communications Corp.
- iHeartMedia Inc.
- Liberated Syndication Inc.
- Pandora Media LLC (Sirius XM Holdings Inc.)
- Podbean Tech LLC
- SoundCloud Ltd.
- Spotify AB
- TuneIn Inc.
Key Market Segmentation:
The report has segmented the global podcasting market based on genre, format and region.
Breakup by Genre:
- News and Politics
- Society and Culture
- Comedy
- Sports
- Others
Breakup by Format:
- Interviews
- Panels
- Solo
- Repurposed Content
- Conversational
- Others
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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