The global polyvinylpyrrolidone market is spanned across five regions namely Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America is the dominating region in the global polyvinylpyrrolidone market owing to the increasing demand from various end-user applications such as pharmaceuticals, cosmetics, and food & beverage industries. The U.S. accounts for the major market share owing to the presence of mature pharmaceutical sector in the region. The increasing demand for cosmetics coupled with the luxurious lifestyle and the growing skin and health concerns amongst the consumers is driving the global polyvinylpyrrolidone market. The increasing product demand as a food additive is likely to impact positively on the market growth during the forecast period.
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Asia Pacific is anticipated to be the fastest emerging region in the global polyvinylpyrrolidone market on account of the various product applications in major end-use industries such as pharmaceuticals, cosmetics, paints & coatings, agrochemicals, and others. The increasing geriatric population and the genetic health issues in them as well as the younger generations are expected to drive the product demand in the pharmaceutical industry.
The increasing product demand from healthcare and pharmaceutical sector is favoring the market growth in the European region. The use of adhesives in various end-use industries such as construction, medical, and packaging is likely to drive the regional market over the assessment period.
Latin America is expected to showcase a significant growth owing to the increasing pharmaceuticals and food & beverage industries in countries such as Mexico, Brazil, and others.
Key Players
- Ashland
- BASF SE
- Zhangzhou HuaFu Chemical Co., Ltd.
- Hangzhou Motto Science & Technology Co., Ltd.
- Shanghai Yuking Water Soluble Material Tech Co., Ltd
- Alfa Aesar, Thermo Fisher Scientific
- Merck KGaA
- The Dow Chemical Company
- Jh Nanhang Industrial Co., Ltd
- NIPPON SHOKUBAI CO., LTD
Segmentation
The global polyvinylpyrrolidone market is segmented by grade and application.
Based on the grade, the market is segmented into PVP K-15, PVP K-30, PVP K-60, PVP K-90, and PVP K-120.
The global polyvinylpyrrolidone market is segmented on the basis of the application as pharmaceuticals, cosmetics, food & beverage, adhesives, and others.
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