According to a report,”Pregnancy Care Products Market Analysis Report By Product (Toning/Firming Lotion, Body Restructuring Gel, Breast Cream, Stretch Mark Minimizer), By Region, And Segment Forecasts, 2018 – 2025“, published by Grand View Research, Inc.,The global pregnancy care products market size is expected to reach USD 33.22 million by 2025 at a 5.1% CAGR during the forecast period, Increasing awareness regarding use of personal care products during pregnancy and high adoption of organic products are driving the market.
A shift in trend toward adoption of organic maternity personal care products owing to safety concerns over chemical-based products is changing the scenario of the overall market. Furthermore, new as well as existing players are introducing organic or herbal variants to increase their market presence and product positioning. In addition, rising awareness and increasing influence of advertising and social media campaigns are boosting the adoption of pregnancy care products.
Key Takeaways from the report:
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Stretchmark minimizers emerged as the largest segment owing to their high demand during pregnancy and rising awareness regarding the product
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Asia Pacific dominated the market in 2017. Higher number of births and rising awareness among expecting mothers have facilitated the dominance of this region
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Latin America is projected to witness rapid growth during the forecast period owing to rapid adoption of organic variants of pregnancy care products and increased product availability owing to telemarketing and other social media platforms
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Some of the key players are Mama Mio US Inc.; Noodle & Boo Novena Maternity; Expanscience Laboratories, Inc.; E.T. Browne Drug Co., Inc.; and Clarins Group.
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Doctors do not recommend the use of certain chemicals such as salicylic acid, retinol, toluene, and beta hydroxy acids during pregnancy as they pose a threat to both mother and baby. This has impeded the growth of chemical-based pregnancy care products.
Stretchmark minimizers is the largest segment of the global pregnancy care products market owing to rising concern of stretchmarks during gestation period. Breast creams and toning/firming lotions are expected to experience lucrative demand over the forecast period owing to increasing awareness and rising focus regrading post pregnancy body. Asia Pacific emerged as the dominant regional market owing to highest number of pregnancies and rising cognizance regarding adoption of pregnancy care products.
Grand View Research has segmented the global pregnancy care products market based on product type and region:
Pregnancy Care Product Outlook (Revenue, USD Million, 2014 – 2025)
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Stretch Mark Minimizer
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Breast Cream
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Toning/Firming Lotion
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Itching Prevention Cream
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Nipple Protection Cream
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Body Restructuring Gel
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Stressed Leg Product
Pregnancy Care Products Regional Outlook (Revenue, USD Million, 2014 – 2025)
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North America
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U.S.
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Canada
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Europe
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U.K.
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Germany
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Asia Pacific
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India
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China
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Latin America
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Brazil
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Mexico
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Middle East & Africa
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South Africa
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About Grad View Research, Inc.
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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