Market Analysis
The Global Pregnancy Test Kits Market size is predicted to grow at a healthy CAGR over the forecast period (2014-2023), as per the new Market Research Future (MRFR) report. Pregnancy test kits, simply put, are medical devices that are used for diagnosing the likelihood of pregnancy in women. These pregnancy detection devices help in detecting small amounts of the female pregnancy hormone, Human Chorionic Gonadotrophin (hCG). This amount increases in the body at the initial stages of pregnancy. Most of the females prefer taking pregnancy tests at home with pregnancy test kits instead of going to hospitals or visiting a doctor. The best part about these kits are, they are quick, easy to use, and above all is a private method to confirm pregnancy.
Various factors are propelling the pregnancy test kits market growth. Pregnancy Test Kits Market is projected to grow rapidly owing to constant advancements of technology in pregnancy detection kits, growing demand for quick and self-contained test results, increasing age of first pregnancy, and growing awareness about the availability and benefits of pregnancy detection kits.
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Pregnancy detection kits market to be driven by some additional factors include growing demand for pregnancy kits that are self-detecting and the benefits of using the same, promotional campaigns by manufacturers for influencing rural women to use such pregnancy testing devices and increasing adolescent pregnancy rate.
On the flip side, the high price of pregnancy detection kits, chances of inaccurate results, and frequent product recalls are factors that may hinder the pregnancy test kits market growth over the forecast period.
Pregnancy Test Kits Market Segmentation:
The MRFR report provides a complete segmental analysis of the pregnancy test kits market report on the basis of type of test, end users, and products.
Based on the type of test, the pregnancy test kits market is segmented into urine test for HCG, blood test for HCG, and others. Of these, the urine test for HCG segment will have the largest share in the market over the forecast period.
Based on products, the pregnancy detection kits market is segmented into line indicators, digital devices, and others. The line indicators segment is further segmented into mid-stream devices, cassettes, and strips. Of these, the line indicators segment will dominate the market over the forecast period.
Based on end users, the pregnancy detection kits market is segmented into households, clinics, hospitals, and others. Of these, the household’s segment will lead the market over the forecast period.
Pregnancy Test Kits Market Regional Analysis:
By region, the pregnancy test kits market report covers the latest trends and growth opportunities across North America, Europe, the Asia Pacific, and the Middle East and Africa. Of these, North America will lead the market over the forecast period. Factors aiding growth in the region include a growing number of aware females, demand for determination of pregnancy at home, and technological advancements in pregnancy test kits.
The pregnancy test kits market in Europe will have the second-largest share in the market during the forecast period. Factors aiding growth in the region include rising disposable incomes and increasing adoption of pregnancy test kits.
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The pregnancy test kits market in the APAC region is predicted to grow at the fastest pace over the forecast period. Factors aiding growth in the region include increasing per capita income, growing population, growing awareness regarding the perks of detecting pregnancy at an early stage, upcoming developments in healthcare, and increasing use of these kits in rural areas.
The pregnancy test kits market in the MEA is predicted to have a slow growth over the forecast period owing to low awareness regarding the use and benefits of pregnancy testing kits.
Pregnancy Test Kits Market Key Players:
Leading players profiled in the pregnancy test kits market report include Confirm Biosciences (US), Cardinal Health (US), Piramal Enterprises (India), Procter & Gamble Co., (Germany), Quidel Corporation (US), Prestige Brands Holdings, Inc, (US), and Alere Inc. (US).
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