Premium Baking Ingredients: Market Outlook

Every ingredient used in bakery products holds a significant role and performs scientific functions to give the final product that desired taste and texture. Premium baking ingredients are the ingredients used to enhance the features of the final bakery and confectionery products. These premium ingredients make the bakery products more exotic and hence enhance the final product’s market appeal.

Europe has the majority of the consumption share of premium baking ingredients in the global market due to the high consumption of bakery products in the region. Consumption of premium baking ingredients in the European market is expected to rise in the forecasted time as the manufacturers in the region further bring innovation in the final bakery product such as increased shelf life and flavor innovation and hence attract masses.

North America holds the second largest share for the consumption of premium baking ingredients and is expected to witness a rise in demand as a trend from the European region will enhance the influence of premium bakery ingredients and its products in the regional market. On the other hand, Asia Pacific tends to follow the trends coming from Europe and North America will certainly witness an increase in demand for premium baking ingredients.

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Urbanization Acting as a Driving Force for the Market

Changing the lifestyle of the population as the region develops and urbanizes, makes the population more inclined towards packaged food products or takeaway food. This driving force has resulted in an increasing number of bakeries, café, and packaged bakery products. With increasing awareness of the ingredients used in bakery products, consumers are more attracted to the product which has premium ingredients used such as natural flavor enhancers which makes the product exotic.

Consumers with increasing dietary and health concerns are expected to further give the premium baking ingredients global market push as products that fulfill functional needs as well as nutritional needs will have high potential in the market. This will also help the market to grow as it will help overcome the restrain where the population was considering cereals as a replacement for baking ingredients to satisfy their nutritional requirements.

Premium Baking Ingredients: Market Segmentation

Based on Type, Premium Baking Ingredients Market can be segmented as:

• Emulsifiers
• Leavening agents
• Colors & flavors
• Baking powder & mixes
• Oils, Fats, and shortenings
• Enzymes
• Starch
• Others (baking soda, eggs, honey, yeasts, fruits, and nuts)

Based on Application, Premium Baking Ingredients Market can be segmented as:

• Bread
• Cakes & pastries
• Cookies & biscuits
• Rolls & pies
• Others (pizza bases, donuts, tortillas, pretzels, scones, and cereals)

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Based on Distribution Channel, Premium Baking Ingredients Market can be segmented as:

• B2B
• HoReCa
• Processed Bakery Product Manufacturers
• B2C
• Online Retailer
• Supermarket/Hypermarket
• Specialty Stores
• Retail Stores

Premium Baking Ingredients: Key Players

Some of the prominent players in the market of premium baking ingredients are Archer Daniels Midland, Koninklijke DSM N.V, Cargill Incorporated, BASF SE, Ingredion Incorporated, Roquette Frères, SunOpta, Darling Ingredients Inc., Swiss Bake Ingredients Pvt Ltd, Omega Protein Corporation, DowDuPont Inc., Kemin Industries, Inc., InVivo, and John Pointon & Sons Ltd.

Partnership among Market Players Bolstering the Market

Manufacturers to enhance their market presence and penetration in untouched market segments are collaborating with bakery and café chains to create exclusive premium bakery products. This strategy will be proven beneficial for both the ingredient manufacturer as well as the café chain during the period owing to enhance market presence and product diversification of both.

Market players like Swiss Bake Ingredients Pvt Ltd. are developing and manufacturing high-quality premium baking ingredients. Besides this, they are training students at their training institution, and hence focusing on the application of ingredients developed by them. This exclusive training of students increases the number of potential consumers as the students will be habitual and familiar with their ingredients.

Manufacturers to gain credibility are striving to achieve certification from the organizations that are responsible for and controls chemicals and material to be used in the food and beverage industry, such as U.S. Food and Drug Administration (FDA), World Health Organization (WHO). Besides these global institutions, for gaining regional population focuses on regional authorities such as the Canadian Food Inspection Agency (CFIA), Canada, and Food Safety and Standards Authority of India.

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