“Pressure labels” refers to a group of products developed for application in specific end-use industries. MarketsandMarkets projects that the pressure labels market size is to grow from USD 74.14 billion in 2015 to USD 92.46 billion by 2020, at a CAGR of 4.52%. The demand for the market is supported by increasing demand in Asia-Pacific and wide application in diverse industries.
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The key players in the pressure labels market are Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), Constantia Flexibles (Austria), UPM (Finland), and 3M (U.S.). The other players in the market are Henkel AG & Co. KGaA (Germany), Mondi Group (South Africa), Coveris Holdings S.A. (U.S.), H.B Fuller (U.S.), and Torraspapel Adestor (Spain). These players have adopted various strategies to expand their global presence and increase their market share. Expansions, agreements, acquisitions, and new product launches & joint ventures are some of the major strategies adopted by the market players to achieve growth in the market.
The year 2014 saw a lot of acquisitions by key players to increase their geographic presence and expand their product portfolio to untapped markets. CCL Industries Inc. (Canada) acquired Sancoa (U.S.) and TubeDec (U.S.) for USD 73.1 million. They produce labels and tubes and form an integral part of the North American Home & Personal Care labels and tubes business. Henkel Ag & Co. (Germany) acquired the Bergquist Company (U.S.), which helped the company to strengthen its position in Adhesive technologies and expand its business in North America, Asia-Pacific, and Europe.
The major players adopted the strategy of agreements, acquisitions, and new product launches & joint ventures. CCL Industries Inc. (Canada) acquired Bandfix AG (Switzerland) for USD 17.9 million. Bandfix produces Specialty labels for European customers. Constantia Flexibles (Austria) acquired the flexible packaging company Afripack (South Africa). Afripack is the second largest flexible packaging company in South Africa and Sub-Saharan Africa. Henkel Ag & Co. (Germany) established a new adhesive factory in India and is expected to start production by early 2017. This investment is a part of the company’s global strategy of expanding capacities and growing in emerging markets.
Global pressure labels manufacturers and vendors are continuously adding innovation to their products and services to protect the enterprise networks against advanced persistent threats. Also, pressure labels are being increasingly adopted in various verticals such as food & beverages, pharmaceuticals, consumer durables, and home & personal care, which have led to the growth of the market across the globe. Asia-Pacific is expected to have the largest market share during the forecast period with the highest potential for growth opportunities.
The food & beverage industry is estimated to play a key role in the pressure labelsmarket; this segment is projected to have the highest market share from 2015 to 2020.
Pressure labels are used in food & beverages, consumer durables, pharmaceuticals, home & personal care, retail labels, and other industrial applications. To serve the needs of these industrial applications, various types of labels are manufactured such as release liner labels and linerless labels. MarketsandMarkets projects that the global pressure labels market size is to grow from USD 74.14 billion in 2015 to USD 92.46 billion by 2020, at a CAGR of 4.52%.
The food & beverages industry is estimated to account for the largest market share in the pressure labels market and this trend is projected to follow during the forecast period. As various applications in this industry use pressure labels, the demand for pressure labels by end user has been on the increase. Furthermore, an increase in population in the developing countries also drives the pressure labels market, as due to this, the pharmaceutical industry has been growing. The retail labels as an end-user industry are projected to grow with the highest CAGR. The other end-user industries that are projected to witness a healthy growth are consumer durables, pharmaceutical, and home & personal care.
The global markets are projected to witness high growth based on growing demand. This growth would be driven by the Asia-Pacific markets which would witness the highest growth rate and also the largest market share during the review period. This would be followed by Europe which would witness the next largest market share followed by North America and Rest of the World.
As per composition, the market for adhesives is projected to grow with the highest CAGR whereas the market for facestock is projected to account for the largest share during the review period. Release liner labels in the pressure labels market are estimated to be the highest contributor. Linerless labels are projected to grow at the highest CAGR during the forecast period because of its sustainable approach and reduced wastage.
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