Pune, 5, Nov, 2022: Maximize Market Research is a leading information technology and telecommunications research firm that delivers a detailed analysis of the Programmatic Display Advertising Market The report includes key business insights, demand analysis, pricing analysis and competitive landscape. The report expects the market to grow from USD 438.4 Billion in 2021 to USD 127.15 Billion by 2029 at a CAGR of 14.3 percent during the forecast period from 2022 to 2029.
Programmatic Display Advertising Market Scope and Research Methodology
The report is an in-depth analysis of all the key players in the Programmatic Display Advertising Market by market share, revenue, market penetration, financial status and region. Current trends prevailing in the Programmatic Display Advertising Market are presented and historical data is used to forecast growth rate fluctuations to equip stakeholders, investors, market key players and followers about future market conditions. The Programmatic Display Advertising Market is segmented by product, application and end-users for a detailed analysis for understanding the market penetration, competitive structure, pricing and demand analysis. The report aids the formulation of strategic decision-making and finding investment pockets for businesses.
For the competitive landscape, major players and new entrants in the Programmatic Display Advertising Market are collated based on the equipment offered, portfolio, technological advancements adopted, mergers and acquisitions, joint ventures and strategic alliances. With each company profile, recommendations are provided on investments and estimations of their market size for the forecast period. New entrants can use the report to understand the future course of the Programmatic Display Advertising Market.
The bottom-up approach was employed to validate the market size and its estimation by different segments. Data was collected using both primary and secondary data collection methods for the analysis. Methods such as surveys, administering questionnaires and telephonic interviews with industry specialists, market leaders, entrepreneurs, marketing professionals, customers and retailers on the demand side and manufacturers, and wholesalers on the supply side were included in the primary methods. Secondary data was methodically collected from a curated selection of sources to ensure the reliability of the inferences. This includes official databases of various organisations and government sites, industry journals, white papers, annual reports, releases of product manufacturers and suppliers in the industry along with paid databases. SWOT analysis was conducted to provide the strengths and weaknesses of the Programmatic Display Advertising Market while PESTLE was employed to understand the potential impact of the macro-economic, social, political and technological factors affecting the Programmatic Display Advertising Market.
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Programmatic Display Advertising Market Overview
Programmatic Display Advertising is the automatic purchase of digital advertising on an array of social-media platforms and apps. This process usually involves the usage of intelligent software to automate the decision-making process. Programmatic Display Advertising- the fastest-growing segment, is a subset of digital marketing. The major selling point of the market is its ability to precisely target consumers for marketing.
Programmatic Display Advertising Market Dynamics
The advancement of digital media technology has introduced new opportunities for the Programmatic Display Advertising Market. Advertising has become more personal and engaging compared to traditional methods of advertisement. The advent of digitization and smart technology has further boosted the Programmatic Display Advertising Market growth with adoption by the electronics industry. Not only that, but the field is also becoming more competitive and aggressive with marketing strategies to target and increase the customer base. This is increasing the programmatic Display Advertising Market’s scope for growth over the forecast period.
Competition in the market is pushing it towards innovation to differentiate its services from the rest in the digital marketing industry. This has led to a change in digital marketing frameworks. Continuous work is going into developing new strategies to meet the needs of ad agencies and advertisers for improving efficiency and profits. The huge growth in e-commerce is also a dominant factor influencing the growth of the Programmatic Display Advertising Market.
Advanced technological tools are used in digital marketing. Professionals need to undergo formal training to get a grasp of the system and jargon used in the field. The lack of such skilled professionals is expected to pose a hurdle to the growth of the programmatic Display Advertising Market.
Programmatic Display Advertising Market Regional Insights
North America is expected to witness significant growth during the forecast period. The regional growth in the region is expected to be led by the U.S. This growth is attributed to the growing digitization in the region and its adoption by businesses. This adoption has significantly improved the advertisement and marketing strategies of the end-user industries, promoting growth.
Growth is also expected in the Asia-Pacific region over the forecast period. This growth is on the account of the concentration of several mobile companies in the region. The growth and adoption of digitization are also expected to increase the demand for the regional Programmatic Display Advertising Market.
Programmatic Display Advertising Market Segmentation:
By Format:
- Display ads
- Video Ads
- Native ads
- Social Ads
- Others
By Organization Size:
- Small and medium enterprises (SME)
- Large enterprises
By Platform:
- Demand-Side Platforms (DSPs)
- Supply-Side Platforms (SSPs)
- Data Management Platforms (DMPs)
- Ad Exchanges
- Ad servers
- Ad networks
By Display:
- Mobile devices
- Tablets & Laptops
- Desktops
- Connected television (CTV)
- Digital-out-of-home (DooH)
- Others
Programmatic Display Advertising Market Key Competitors include:
- AppNexus Inc.
- AOL Inc.
- Yahoo! Inc.
- DataXu Inc.
- Google Inc.
- Adobe Systems Incorporated
- Rubicon Project Inc.
- Rocket Fuel Inc.
- MediaMath Inc.
- IPONWEB Holding Limited
- Between Digital
- Fluct
- Adform
- Beeswax
- Turn Inc.
- Connexity Inc.
- Centro Inc.
- RadiumOne Inc.
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Key questions answered in the Programmatic Display Advertising Market are:
- What is Programmatic Display Advertising?
- What is the current growth rate of the Programmatic Display Advertising Market?
- What is the growth rate of Programmatic Display Advertising Market for the forecast period?
- What is the nature of competition in Programmatic Display Advertising industry in developed and developing economies?
- Who are the key players in the Programmatic Display Advertising Market?
- Who are the market leaders in Programmatic Display Advertising in Europe?
- Who are the market leaders in Programmatic Display Advertising in USA and Canada?
- Who are the market leaders in Programmatic Display Advertising in India, China, Japan and South Korea?
- What are the factors affecting growth in the Programmatic Display Advertising Market?
- Who held the largest market share in Programmatic Display Advertising Market?
- What are the factors for the growth of Asia-Pacific region in Programmatic Display Advertising Market?
Key Offerings:
- Market Share, Size & Forecast by Revenue | 2022−2029
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
- Market Segmentation – A detailed analysis by format, organisation size, platform, display and Region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
Maximize Market Research is leading information technology and telecommunications research firm, has also published the following reports:
Electronic Display Market–The Electronic Display Market size is expected to reach USD 204.01 billion by 2029 at a CAGR of 3.6 percent during the forecast period. The Electronic Display Market is expected to be driven by growth in consumer electronics and e-commerce.
Online Advertising Market–The Online Advertising Market size is expected to reach USD 1324.60 billion by 2029 at a CAGR of 15.3 percent during the forecast period. The Online Advertising Market is expected to be driven by growing number of internet consumers across the globe, the presence of broadband service providers, and the extensive usage of smartphones.
Contextual Advertising Market–The Contextual Advertising Market size is expected to reach USD 427.40 billion by 2029 at a CAGR of 13.3 percent during the forecast period. The Contextual Advertising Market is expected to be driven by consumer behaviour analytics and targeting specific customers.
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