The global reactive hot melt adhesive market size was USD 1.6 billion in 2022 and is projected to reach USD 2.6 billion by 2028, at a CAGR of 7.5% between 2023 and 2028. Asia Pacific is leading the market for reactive hot melt adhesives. The rapid economic growth in many countries within the Asia Pacific region has led to increased industrialization and manufacturing activities.
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The polyurethane reactive hot melt adhesives segment accounted for the largest share of the overall market in 2022. Polyurethane is expected to retain its dominance until 2028. Polyurethane demonstrates compatibility with diverse substrates like plastics, wood, glass, and metal, offering superior bonding compared to traditional adhesives.
Automotive & transportation was the largest application of reactive hot melt adhesives in 2022. In terms of value, the market in this segment is anticipated to grow at the fastest rate between 2023 and 2028. Asia Pacific is one of the largest markets for reactive hot melt adhesives, and demand for these adhesives is being driven by the region’s growing car production, increasing number of joint ventures amongst major companies, and positive political and economic environments.
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The market for reactive hot melt adhesives is dominated by Asia Pacific. Reactive hot melt adhesives play a crucial role in manufacturing processes, particularly in the packaging, electronics, automotive, and furniture industries. Asia-Pacific is growing in importance as a hub for international trade and business. Owing to the cheap cost of manufacturing and capacity to meet the growing local market, Henkel (Germany), HB Fuller (US), Jowat SE (Germany), Arkema (US), and other global firms are establishing new facilities or growing their current reactive hot melt adhesives production units in this region.
Henkel has a worldwide presence with a diverse portfolio spanning homecare, laundry, cosmetics, and adhesives. The company is organized into four key segments: Adhesive Technologies, Laundry & Home Care, Beauty Care, and Corporate. Adhesive Technologies, a global leader, produces adhesives, sealants, and functional coatings for consumers, craftsmen, and industrial businesses across various applications. In May 2022, Henkel upgraded its PUR hot melt adhesive solutions for flat pasting and wrapping, launching the outstanding series of flat pasting adhesive TECHNOMELT PUR 4506 and the newly upgraded wrapping adhesive TECHNOMELT PUR 4916.
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Detmold-based Jowat SE is a prominent provider of industrial adhesives. The applications span diverse sectors, including woodworking, furniture manufacturing, paper and packaging, graphic arts, textiles, automotive, and the electrical industry. With a workforce of 1,250 employees, this adhesive powerhouse manufactures an impressive 100,000 tons of adhesives annually. Jowat’s expansive global sales structure, comprising 23 Jowat sales organizations and partner companies, ensures localized service and close customer connections. In July 2022, Jowat announced a new expansion to its Jowat-Toptherm product line with a new optimized polyolefin (PO) hot melt adhesive, the Jowat-Toptherm 237.50. This new adhesive Toptherm 237.50 may be used in a number of applications. These include special requirements for bonding performance and high esthetic standards such as zero joint appearance requirements. The adhesive has high heat resistance, high bond strength coupled with optimized application amounts, reduced stringing, and a wide range of adhesions make this adhesive a competitor to PUR hot melt systems.
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