7 Messenger marketing tactics for your restaurant business for the holidays
JoyUp and team, specializing in messenger based marketing, ordering and payment automation, have compiled the following list of messenger marketing tactics for your restaurant.
1. Inform customers about a holiday campaign
With so many restaurants vying for a share of a customer’s attention, it can be difficult to engage your customer on a personal level. Not with Messenger. Once a user lands on your page or follows it, you can send them a message immediately letting them know about your upcoming campaign.
Say, for example, that you want to hold a Christmas special on your menu in the weeks leading up to December 25th. With Messenger, you can auto-message the customer informing them early on. Something like:
“Hello! Looking for a place to dine for the upcoming season? We’re having our holiday special this month, just use this code to get started!”
2. Provide updates on new or limited time menu offerings
During the fall season, you’ll likely see cafes like Starbucks adding in a seasonal drink, like a pumpkin spiced latte. Take advantage of the holiday by also offering seasonal twists on existing menu items.
Better yet, blast out a message to all Messenger followers by giving them a special discount if they try it within a certain time. Not only will they be interested, but they’ll also be compelled to act on the offer.
3. Offer gift cards and special promos
According to a Deloitte survey, more people (54%) are planning to buy a gift card/certificate than any other item. In addition, NRF claims that people purchase restaurant gift cards more than any other type of gift card.
JoyUp offers a unique and engaging feature that allows businesses to sell and offer holiday gift cards right from inside Messenger. Gift cards are conveniently stored in a wallet within the Messenger app and can be accessed with just a few taps when ready for use. To make it even more appealing, businesses can send customers alert notifications on their gift card availability without ever leaving the app!
4. Engage customers with relevant content
With menus in Messenger, you can offer a selection to your audience. Not only does it simplify what their options, but it saves them from having to try multiple messages with zero response. Here are a few ideas on what content you could share within Messenger:
5. Encourage customers to give and spread the love
Forget expensive commercials and campaigns, all you need to promote your restaurant are your existing customers. So reward them by encouraging them to spread the word! During the holiday season, give your most loyal customers a reward or discount.
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Company Name: JoyUp
Contact Person: Abhinav Kuru
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City: San Francisco
State: CA
Country: United States
Website: joyup.me