What to expect from Black Friday 2023
In recent years, Australians have enthusiastically adopted the American tradition of Black Friday and Cyber Monday. This year, it’s anticipated to be one of the biggest sales events of the year. So, what is Black Friday all about and what can shoppers expect from this year’s sales?
What is Black Friday?
For retailers in the United States Black Friday represents their biggest sales event of the year. The tradition, which first began in the U.S takes place on the Friday after Thanksgiving and marks the beginning of the Christmas shopping season for the country. The origins of the day are disputed, as are the origins of its name but it’s generally accepted that the event first started gaining popularity in the 50s and that the name refers to retailers being ‘in the black’ after the event because of the profits made from the sale. The name is sometimes also attributed to the violent scenes associated with the event, as frenzied shoppers try to get the best deal or connect it to the stock market crash of 1869.
When is Black Friday in Australia?
This year, Black Friday in Australia will take place on Friday, 24th of November. Although many retailers will choose to extend their sales events, offering deals and discounts over a week or even the entire month.
What is Cyber Monday?
Cyber Monday is an online sales event that usually takes place on the Monday after Black Friday. Nowadays, Cyber Monday sales often run longer than a single day, and may run in conjunction with Black Friday.
What should you shop for during Black Friday?
Black Friday represents a fantastic opportunity to grab great deals on big ticket items like household appliances such as fridges, TV’s, washing machines, coffee machines, and ovens, as well as the latest gadgets like mobile phones. It also offers a chance to save on popular brands like Lenovo and Dji.
Tips for making the most out of Black Friday this year
Scoring the best deals during the Black Friday sales often comes down to careful planning. Here’s some tips to help you grab a bargain:
- Think about what you want to buy. Whether you’re looking for this year’s hottest items, big ticket items or holiday gifts for your family, it helps to have a plan.
- Consider subscribing. Signing up to receive newsletters from your favourite brands and stores can be a great way to ensure you stay in the loop on the latest deals and offers that they are promoting
- Check return and price-match policies. Many retailers will match or even beat the prices of their competitors. Taking the time to research their policies ahead of time can help you to get the best deal during the sales.
- Plan where you want to shop. Mapping out where you plan to shop can help you make the most of Black Friday. Think about whether or not you’re going to shop online, in person, or a combination of the two.
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Country: Australia
Website: https://www.retravision.com.au