ShoppingIQ, a prominent UK ad tech firm and certified Google Partner, is highlighting the issue of significant product spend wastage faced by retail advertisers through their online PPC campaigns, with a particular focus on the lack of transparency provided by Google on Shopping Ads. This concern becomes even more critical during peak periods like Black Friday, where products often sell out, yet Google continues to display and charge retailers in full.
According to an analysis conducted by ShoppingIQ, advertisers suffer substantial annual losses due to PPC campaigns run on Google Shopping Ads. As a result, ShoppingIQ is calling on Google to enhance the transparency of Google Shopping Ads’ operations, providing advertisers with a clearer understanding of their ad campaign expenditures.
“Google Shopping Ads offer a powerful platform for retailers to connect their products with online users through Pay Per Click campaigns. It serves as a lifeline for many businesses. However, we have identified a significant issue. Extensive market research has revealed that numerous advertisers unknowingly pour thousands of pounds annually into ad campaigns on Google Shopping Ads. The crux of the problem lies in Google’s lack of transparency regarding its shopping ads activities. Since Google controls the entire operation, advertisers remain unaware of certain practices that drain their resources and diminish their return on investment,” explained Alam Hosseinbor, Head of Performance at ShoppingIQ.
Mr. Hosseinbor further elaborated that Google can take up to 24 hours, and in some cases up to 48 hours, to remove live ads for out-of-stock products. Consequently, advertisers are forced to pay for every click on these ads, even though conversions are impossible due to the product’s unavailability.
“Advertisers have long been kept in the dark, leading to significant financial losses, especially for small businesses. It is high time that Google Shopping Ads reveals its policies, enabling online retailers to identify the key factors that deplete their ad budget and significantly impact their ROI.”
Furthermore, Mr. Hosseinbor discussed ShoppingIQ’s innovative real-time technology designed to address these long-standing issues faced by advertisers and online retailers. ShoppingIQ’s groundbreaking technology, the first of its kind, is a live product feed management platform that assists online retailers and advertisers in maximizing the value of their online campaigns without spending on unavailable products.
“Our award-winning real-time feed optimization technology allows us to promptly remove live ads for sold-out products, avoiding unnecessary expenditure on non-convertible clicks. Additionally, our innovative technology instantly updates your product feed prices whenever a sale or deal is announced. As a result, you can attract more potential bids to your ad campaign by offering discounted prices from the moment you reduce them. No more waiting!”
ShoppingIQ is dedicated to revolutionizing the advertising landscape, empowering retailers to optimize their campaigns and achieve better returns on their advertising investments. With their call for increased transparency and their cutting-edge technology, ShoppingIQ aims to support advertisers in reducing wasteful spending and boosting their overall performance in online PPC campaigns.
About ShoppingIQ:
ShoppingIQ is a leading UK ad tech firm, specializing in optimizing online PPC campaigns and enhancing the performance of retailers’ advertising efforts. With their innovative real-time feed optimization technology, ShoppingIQ empowers advertisers to extract maximum value from their campaigns and improve their return on investment. For more information, please visit https://www.ShoppingIQ.com.
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Company Name: ShoppingIQ
Contact Person: Alex Jenk
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City: London
Country: United Kingdom
Website: https://shoppingiq.com