One of the real issues for the human population on this planet is the production of billions of tons or rubbish/trash/garbage, a massive amount of “unneeded” items resulting from everyday life and work. The world’s population generates billions of tons of rubbish each year, and for decades most of it was placed in landfills. The number of tons is expected to double in the next 80 years – to four billion by 2100.
Roberto Hroval, the founder and Chairman of PatentReal Corporation, recently announced that “his newest technology is ready to go public, after eight years of testing and perfecting.” He referred to a waste-to-energy solution for European and the U.S., known as Project Phoenix8, or PP8.
“PP8 is actualy a factory for transforming discarded and worn out products into electricity. The heart of the factory is our no-pollution Product Reincarnation Technology™ reactor,” Hroval explained.
According to him, the first Project Phoenix8 factory will most likely be located in Hamburg, Germany, due to strong automobile industry, reliable workforce, high ecological standards, and overall good support for green energy projects.
He revealed some facts about the German partner who is trying hard to win the project: “They are really doing everything they can to get us. They contacted us by themselves, offering us whatever help we need. They also have great location in established industry zone in Hamburg. Besides, they have years of experience with getting all the paperwork done with no delay, with governmental cooperation, local authorities…
“They offered long-term help in a form of expanding business to other German regions and abroad, as well. Working with this kind of professional company is a breeze and we are happy to assist them in preparing paperwork, choosing a micro-location, and the like.”
Interest and Excitement
The announcement of this breakthrough technology has generated added interest and excitement, according to a number of sources. The buzz even reached academic circles.
Academia.edu announced: Product Reincarnation Technology™ is a technical process that converts the used, worn, discarded product (a product that is no longer usable for its original purpose due to use, damage or failure) into a product that is new and useful, through molecular degradation.
“Product Reincarnation Technology™ – also referred to as PRT – is defined as the green, advanced technology process. The cutting-edge waste to energy” technology makes use of the worn-out, discarded, and used products for converting them into energy forms like electricity, fuel, or even brand-new original products,” is stated on one of the blogs of University of Oxford.
“Product Reincarnation Technology™ can help the planet find effective solutions for the unnecessarily large amount of garbage and waste humans continue to contribute to on a daily basis,” reported Harvard University.
Global Project with Enormous Potential
Preparation for launching the Project Phoenix8 factory for transforming worn-out products into energy or into an original product follows “a lot of research carried out regarding the optimal location for the factory,” Hroval explained. “We discussed multiple locations, including Slovenia, Austria, England and Italy. One of the reasons is that our European branch office is located in Slovenia, and our in-house PRC Institute as well.
“But we had to take into consideration other factors as well. Some of the most important ones are: location of worn out products (waste tires) that we use as an input material, local support and workforce. We are looking for good and responsible workers we would like to pay according to their contribution.”
Hroval announced that the company learned a lot with launching Biomass Ultima project in Valpovo, Croatia.
“Things are never the same as they looked on paper. People are prone to see themselves in ideal conditions, when everything goes well. But in real life, a lot of things come across and people have to step out of their comfort zone, take responsibility and do their best, no matter what. When some unpredictable obstacles occur, the real value of the person emerges. For that reason, we would like to be surrounded with good, responsible and dedicated workers and partners.”
Auto industry leaders might be interested in the technology and PR8 as well. Hroval explained: “Other reasons why Germany prevailed over other European countries is strong and reliable auto industry, led by ´big four´ – Mercedes-Benz, BMW, Audi, and Volkswagen. That means enough worn-out tries to keep the Project Phoenix8 going strong for many decades, and also means global support.”
It is a well-known fact that German industry is moving ever-faster toward green, alternative and self-sufficient energy. Mercedes-Bens is a great example of that. “At Mercedes-Benz Cars Operations, we are pursuing the digital, flexible and green strategies in our global production organisation,” noted Markus Schäfer, member of the Divisional Board of Management Mercedes-Benz Cars, Production and Supply Chain. “This also includes that we will supply all our German plants with CO2-neutral energy by 2022. As the first industrial company in Germany, we are using electricity from six wind farms and thereby ensure their continued operation already today.”
Breakthrough Technology, Solid Support, and Big Vision
While some players still sit on a fence and watching from the side, other big players have already supported Roberto Hroval and his projects. One of them is BluechemGroup, “one of the 100 most valuable brands of the year.”
“When I was made aware of the Product Reincarnation Technology™, I was very interested to learn smore,” said Josef Kluy, head of International Business Development, BluechemGroup and Honorary Professor, Westpoint China Automotive Technical College.
“After I studied the project in detail, I realize that this technology puts all previously known in the shade. Mr. Hroval has discovered a breakthrough in waste-free energy production with the Product Reincarnation Technology™. Congratulations for your remarkable development of the clean and sustainable energy. Product Reincarnation Technology™ can make an enormous contribution so our world would be less exploited and polluted. I wish you every success with your ingenious invention.”
Roberto Hroval, who is often referred to as “European Elon Musk”, expressed deep satisfaction with the current situation. “We are about to go big, but we would like to have trustable partners at our side first. I would like to thank to all the investors, supporters, business and other partners, and people who believed in us when nobody else did. You give us strength, focus and motivation for developing bigger and bigger things,” he concluded.
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