In 2022, the global rowing machines market attained a valuation of approximately USD 1 billion, with a noteworthy projected compound annual growth rate (CAGR) of around 6% for the forecast period spanning from 2023 to 2030. This global market is underpinned by a multitude of driving factors, including the escalating health consciousness among individuals, the surging prevalence of obesity and associated health conditions, and the increasing popularity of indoor fitness equipment. Rowing machines, known for providing a comprehensive full-body workout and catering to individuals of diverse fitness levels, have become a favored choice for both home gyms and fitness centers in response to these trends.
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Market Trends:
- Increasing awareness of the health benefits of rowing: Rowing is a low-impact, full-body workout that offers a number of health benefits, including improved cardiovascular health, increased muscle strength and endurance, and reduced stress levels. As consumers become more aware of these benefits, the demand for rowing machines is expected to grow.
- Growing popularity of home workouts: The COVID-19 pandemic led to a surge in the popularity of home workouts, as people were forced to find ways to stay active while gyms and fitness studios were closed. This trend is expected to continue, as people become more comfortable and accustomed to working out at home. Rowing machines are a popular choice for home workouts because they are compact and relatively affordable.
- Rising demand for smart rowing machines: Smart rowing machines are becoming increasingly popular due to their convenience and features. For example, smart rowing machines can track your progress, provide feedback, and even offer personalized workouts.
- Growing popularity of rowing as a competitive sport: Rowing is a competitive sport that is becoming increasingly popular around the world. This growing popularity is helping to drive demand for rowing machines, as people who are interested in competing in rowing need to train on rowing machines.
According to the recent report published by RC Market Analytics, the Global Rowing Machine Market is expected to provide sustainable growth opportunities during the forecast period from 2023 to 2030. This latest industry research study analyzes the rowing machine market by various product segments, applications, regions and countries while assessing regional performances of numerous leading market participants. The report offers a holistic view of the rowing machine industry encompassing numerous stakeholders including raw material suppliers, providers, distributors, consumers and government agencies, among others. Furthermore, the report includes detailed quantitative and qualitative analysis of the global rowing machine market considering market history, product development, regional dynamics, competitive landscape, and key success factors (KSFs) in the industry.
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Geographically, the rowing machine market report comprises dedicated sections centering on the regional market revenue and trends. The rowing machine market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Rowing machine market estimates have also been provided for the historical years 2020 & 2021 along with forecast for the period from 2023 – 2030. The report includes a deep-dive analysis of key countries including the U.S., Canada, the U.K., Germany, France, Italy, China, Japan, India, Australia, Mexico, Brazil and South Africa, among others. Thereby, the report identifies unique growth opportunities across the world based on trends occurring in various developed and developing economies.
The Rowing Machine Market Segmentation:
By Type:
- Water Resistance Rowing Machines
- Air Resistance Rowing Machines
- Magnetic Resistance Rowing Machines
- Hydraulic Resistance Rowing Machines
By End-User:
- Residential
- Commercial
By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Sports Stores
- Online
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Some of the major market players operating in the global rowing machine market are Concept2 Inc., WaterRower Club, Life Fitness, Johnson Health Tech Co. Ltd., Stamina Products Inc., Sunny Health & Fitness, Kettler International Inc., First Degree Fitness Ltd., ProForm Fitness, and Technogym S.p.A.
- In 2021, Concept2 released a new firmware update for their popular Model D and Model E rowing machines. The update includes new features such as personalized workouts and improved performance tracking.
- WaterRower introduced a new line of rowing machines in 2021 called the M1 HiRise. These machines feature an elevated seat height and are designed for use in gyms and studios.
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Key Questions Answered by Rowing Machine Market Report:
- Product popularity and adoption based on various country-level dynamics
- Regional presence and product development for leading market participants
- Market forecasts and trend analysis based on ongoing investments and economic growth in key countries
- Competitive landscape based on revenue, product offerings, years of presence, number of employees and market concentration, among others
- Various industry models such as SWOT analysis, Pestle Analysis, Porter’s Five Force model, Value Chain Analysis pertaining to Rowing Machine market
- Analysis of the key factors driving and restraining the growth of the global, regional and country-level markets from 2020-2027
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