Market Analysis
The global sales performance management market is predicted to touch USD 9.34 billion at a 16.6% CAGR during the forecast period (2018-2023), states the new Market Research Future (MRFR) report. Sales performance management (SPM) comprises of services and solutions to monitor and guide personnel to enhance their ability to sell services or products. The key objective of this process is in educating and motivating sales teams in setting goals and satisfying customers. SPM helps the sales functionality of banking and financial institutions, retail, IT and telecommunications, manufacturing, and other industries.
Various factors are propelling the sales performance management market’s growth. These factors, as specified by the Market Research Future (MRFR) report, include the growing need for accurate measurement as well as tracking of sales metrics, mitigation for IT staff, and early adoption of sales performance management. Additional factors propelling market growth include the growing adoption of BYOD among enterprises, growing demand for improved performance and improved sales, need for metrics-driven sales tools, and the requirement for channel effectiveness and an indication of process expertise.
On the contrary, limited awareness about sales performance management tools may hamper the sales performance management market over the forecast period.
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Segmentation
The Market Research Future report provides a wide segmental analysis of the sales performance management market based on vertical, organization size, deployment mode, and component.
Based on component, the sales performance management market is segmented into services and solutions. The solutions segment is again segmented into sales analytics, sales planning and monitoring, territory management, incentive compensation management, and others. The services market is again segmented into managed services, training and support, implementation, and consulting.
By deployment mode, the sales performance management market is segmented into cloud and on-premises.
Based on organization size, the sales performance management market is segmented into large enterprises and small and medium-sized enterprises.
By vertical, the sales performance management market is segmented into transportation and logistics, travel and hospitality, BFSI, manufacturing, healthcare and pharmaceutical, retail, telecommunication and IT, and others.
Key Players
Leading players profiled in the sales performance management market report include Performio Solutions Inc. (US), Axtria Inc. (US), Anaplan, Inc. (India), Optymyze (US), Nice Systems Ltd. (US), Iconixx Corporation (US), Microsoft Corporation (US), Callidus Software, Inc. (US), Oracle Corporation (US), IBM Corporation (US), Xactly Corporation (US), Synygy, Inc. (US), Salesforce.Com, Inc. (US), and SAP AG (Germany). The key strategies acquired by the key players to hold their prominence in the market include new product releases, collaborations, and partnerships and agreements.
Regional Analysis
By region, the Sales Performance Management Market report covers growth opportunities and the latest trends across the Asia Pacific (APAC), Europe, North America, and the Rest of the World (RoW). Of these, North America is predicted to dominate the market over the forecast period. Burgeoning demand for performance enhancement in sales management from technologically advanced industries, especially telecom and IT and BFSI, in the region is predicted to push market growth.
The sales performance management market in Europe will have the second-largest share in the market over the forecast period. This is owing to the growing demand for improved sales channels as well as the growing presence of enterprises in this region.
The sales performance management market in the APAC region is predicted to grow at the fastest pace over the forecast period. It is predicted to grow at a 16.2% CAGR. China and India are the key contributors here. They are driving the market with constant growth from diverse sectors such as manufacturing and retail, IT and telecom, and BFSI.
The sales performance management market in the Rest of the World is predicted to offer various opportunities for vendors. It is predicted to have favorable growth over the forecast period.
April 2019: Leading cloud-based SPM (sales performance management) software company, Xactly will reinvent its annual user conference to represent their leadership role and also represent the extreme prospective of the sales performance management accurately.
LIST OF TABLES
Table 1 Global Sales Performance Management Market, By Region, 2018–2023
Table 2 North America: Global Sales Performance Management Market, By Country, 2018–2023
Table 3 Europe: Global Sales Performance Management Market, By Country, 2018–2023
Table 4 Asia-Pacific: Global Sales Performance Management Market, By Country, 2018–2023
Table 5 Rest Of The World: Global Sales Performance Management Market, By Country, 2018–2023
Continued…….
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LIST OF FIGURES
FIGURE 1 Global Sales Performance Management Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis Of Global Sales Performance Management Market
FIGURE 4 Value Chain/Supply Chain Of Global Sales Performance Management Market
FIGURE 5 Share Of Global Sales Performance Management Market In 2017, By Country (In %)
Continued…….
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