According to our latest market study on “Self-Adhesive Vinyl Film Market Forecast to 2028 – COVID-19 Impact and Analysis – by Type and Application,” the market was valued at US$ 4,285.99 million in 2020 and is projected to reach US$ 6,032.64 million by 2028. 

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Self-adhesive vinyl films are vinyl films that has pressure-sensitive adhesives on one side. It consists of a facestock (front material), adhesive, release coating and a release liner. They find several applications in construction and architecture such as floor coverings, wall coverings, platforms, cabinets, windows and many more. In addition to this, they are also widely used in the automotive, industrial, packaging and advertising sectors. They can be applied on different surfaces such as glass, ceramics, metal, plastics and many others. The growth of the market is mainly attributed to the widespread use of self-adhesive vinyl films in digital print and signage. Moreover, self-adhesive vinyl films are widely used in architectural applications as floor coverings, wall coverings, on platforms, decks, etc. Rapid growth of the construction industry is expected to further fuel the demand for self-adhesive vinyl films. Moreover, increase home renovation activities and growing popularity of DIY homemaking has further propelled the demand for self-adhesive vinyl films. Architectural applications remain a major area of revenue growth for the global self-adhesive vinyl films market.

Increasing Demand for Digital Print and Signage to Escalate Growth of self-adhesive vinyl films market during 2020–2028

Self-adhesive vinyl films can be applied on different surfaces such as glass, ceramics, metal, plastics and many others. The growth of the market is mainly attributed to the widespread use of self-adhesive vinyl films in digital print and signage. Moreover, self-adhesive vinyl films are widely used in architectural applications as floor coverings, wall coverings, on platforms, decks, etc. Rapid growth of the construction industry is expected to further fuel the demand for self-adhesive vinyl films. Moreover, increase home renovation activities and growing popularity of DIY homemaking has further propelled the demand for self-adhesive vinyl films. Architectural applications remain a major area of revenue growth for the global self-adhesive vinyl films market.

Impact of COVID-19 Pandemic on Self-Adhesive Vinyl Film Market

The COVID-19 outbreak has adversely affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The chemical & materials industry is one of the significant industries suffering severe disruptions such as supply chain breaks, technology events cancellations, and office shutdowns. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia-Pacific, South America, and the Middle East, and Africa has restricted the global supply chain and hindered the manufacturing activities, delivery schedules, and various chemicals and materials sales. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.

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Self-Adhesive Vinyl Film Market: Type

Based on type, the self-adhesive vinyl films market is segmented into translucent, transparent, and opaque. The opaque segment led the self-adhesive vinyl films market with the highest market share in 2020. Opaque graphics are mostly used to grab the attention of the customers for discounts, clearance sales and hours of operation. They can be used for many occasion and event. These vinyl films are inexpensive, quick to attach, as well as can be easily changed. The opaque vinyl window graphics are also used as resource for keeping the customers informed. The demand for these vinyl films are increasing as they find applications in building and construction, automotive, advertisement and many others.

Self-Adhesive Vinyl Film Market: Competitive Landscape and Key Developments

3M; Avery Dennison Corporation; LG Hausys; Lintec; Arlon Graphics, LLC; Hexis S.A.S.; Metamark; Kay Premium Marking Films Ltd.; Henkel Kg and Co. KGaA; and Drytac are among the well-established players operating in the self-adhesive vinyl films market.

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