China’s celebrated spirits brand, Shede Spirits, reiterates its international presence as the brand is launched in the US
Shede Spirits is one of the most celebrated alcohol brands in China and the spirits brand recently established its global dominance with the recent launch party for Shede Spirits in the state of California, USA. Shede Spirits has grown over the years to become one of the leading spirits brands not only in China but also across the Asian continent. However, the brand has taken it a notch higher as a Shede Spirits’ Launch party to officially welcome the brand into the United States market was held in Los Angeles.
The Shede Spirits’ Launch party was held in the Millennium Biltmore Hotel, Los Angeles to usher Shede Spirits into the United States market. The Millennium Biltmore Hotel is one of the most prestigious in the U.S., being among the top choices of accommodation for several US presidents. The hotel has also hosted the Oscars Awards Ceremony, further reiterating its position in the hospitality industry. Therefore, there was no better location to hold such a unique and important event.
The purpose of Shede Spirits’ launch party was to showcase oriental wisdom and culture to the entire world. The event had guests from all parts of the world attending the press conference and appreciating the uniqueness and feat achieved by the brand.
The guests at the press conference include Vice President of National Overseas Chinese Federation and President of Sichuan Provincial China Overseas Chinese Federation, Dai Shuangming, Deputy Consul General of Consulate General of The People’s Republic of China in Los Angeles, Yang Fan, and Secretary-General of Sichuan Provincial China Overseas Chinese Federation, Michael Cacciotti. Other influential individuals at the event are Liu Yiqin, the Mayor of South Pasadena, Los Angeles, Chen Huibi, Chairman of Sichuan and Chongqing General Chamber of Commerce, Lu Qiang, Honorary Chairman of American Federation of Chinese Societies, Ma Yuanzhuo, Chairman of Minnesota Chinese Business Association, Zhou Dezhao, Chairman of Yunnan, Guizhou and Sichuan Chamber of Commerce, Zhu Yingcai, Marketing Director of Sichuan Tuopai SHEDE Marketing & Sales CO.,LTD, as well as the staff of The Greatest Spirit and local distributors. The event also attracted various Chinese and American media including the Los Angeles Times, World Journal, The China Press, People’s Daily Overseas Edition and the News Republic.
Shede Spirits has grown to be one of the most sought-after alcohol brands in China, known as “Spirits of Chinese Culture” with the connotation of the brand name standing it out from other brands.
Shede Spirits’ presence in the United States has already started to create a sensation among the Chinese residents in the area. The event witnessed the participation of oversea Chinese representatives, who have devoted their strengths and wisdom to the development of America over the years. These individuals are also fast becoming the driving force of China’s “Belt and Road Initiative” using their thorough knowledge of both China and the Western hemisphere to drive the cause.
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