Global smart fitness wear market size is predicted grow at over 30% CAGR from 2016 to 2023. Rising consciousness regarding health and fitness among individuals is anticipated to drive industry growth over the forecast period. Wearable technology market size was approximately USD 25 billion in 2015.
Surging demand for technologically advanced products along with increasing need for innovative features is anticipated to boost smart fitness wear market growth. Growing awareness regarding personal fitness management is also predicted to positively impact the industry demand over the next seven years.
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These products are equipped with sensors and Bluetooth compatibility to transmit data regarding the wearer’s stress levels, energy output, as well as heart rate. Various companies are now making leggings and shorts equipped with resistance panels to a smart fabric that help to boost calorie burn during an exercise session. The advent of smart shoes and in-soles are forecast to propel smart fitness wear market size over the next seven years.
Increasing use of these products by athletes as well as trainers due to enhanced level and quality of exercise has driven consumption. They help the wearer stay on course during a workout regime through haptic alerts.
Escalating adoption of GPS equipped smart sports vest is expected to further provide a fillip to smart fitness wear market growth from 2016 to 2023. These wearables collect data such as distance and speed. Features including body stress measurement also help prevent potential injury.
High price associated with these products may hamper the smart fitness wear market demand over the forecast period. Moreover, recreational fitness popularity accompanied by corporate wellness programs is projected to widen the customer base. Apart from smart training these products are also predicted to help in injury prevention while and after training as they generate and provide information online as well as offline.
Insurance firms are now looking at smart fitness wear as a tool to improve and plan members’ health. Numerous insurance companies offer reduced premium plans to the members using specified wearable technology market products.
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High disposable income accompanied by rising innovative projects in healthcare & electronics industry is projected to offer massive growth prospects over the next seven years. Based on product, the smart fitness wear industry can be segregated in to shirt, t-shirt, leggings, bras, jackets, shoes and in-soles.
Industry participants accumulating major smart fitness wear market share include Athos, Intelligent Clothing, International Fashion Machines, Interactive Wear, Schoeller Textiles. Other prominent industry players are Textronics, Vista Medical Textronics, Gentherm and Sensoria.
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