Market Highlights:
Increasing number of malware attacks via social media platform, growing usage of social media platforms on smartphones and increasing adoption of BYOD trend among enterprises are the factors driving the growth of social media security market. The research study conducted by Osterman Research showed that 14 % of the organizations infected through malware were targetted via social media or other web applications.
The study also shows that on an average an employee spends 51 minutes on social media for work purpose and the average time is growing at a significant pace. Also, less than one third of the organizations consider that the social media platforms are very well protected against malware and other cyber attacks which might enter via social media platform. The major problem with social media is that they have no appropriate security strategies, no policies for enterprise-wide social media policies, and no employee training. Social media security solutions continuously monitors and analyzes all the activities over websites, application, network and endpoints and alerts the user regarding potential threats and helps to mitigate risk. The solutions also deliver actionable insights which help the organizations to be proactive against targeted threats. Along with implementing social media security solutions, the organizations should also define and maintain proper guidelines, train the employess and apply best practise security controls such as application security and content security to reduce social media security risk.
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Key players
- ZeroFOX. (US),
- RiskIQ (US),
- Sophos Ltd (UK),
- Trend Micro Inc. (Japan),
- Micro Focus (UK),
- Symantec Corporation (US),
- Broadcom (CA Technologies) (US),
- Centrify Corporation (US),
- Proofpoint (US),
- SolarWinds Worldwide, LLC (US).
Other players include LookingGlass Cyber Solutions, Inc. (US), Hootsuite Inc. (Canada), Digital Shadows Ltd (US), Centrify Corporation (US), and Social Sentinel, Inc. (US) among others.
According to MRFR, The global Social Media Security Market is expected to generate a market value of USD 1.9 billion by 2023 growing at a CAGR of ~ 17%.
Competitive Analysis
The market has the makings for showing a greater comparative or differential value. The market trends hint at favorable development of the products that can bring in innovation to the product range and address the customer need better. The presence of a productive entity is expected to create more sales or superior margins compared to its market rivals. The initiation of new technology has boosted the growth potential of the market. Substantial cutbacks in administrative finances are bringing further development to the market. The creation of a strong value chain is moreover motivating the expansion of the market. The market participants find themselves in a favorable position with the ability to handle the pace of change.
Segmentation
The segmentation of the social media security market is carried out on the basis of deployment, solution, organization size, security type, and verticals. Based on organization size, the social media security market is segmented into SMEs and large enterprise. On the basis of deployment, the market is divided into on-premise and on-cloud. The segmentation of the social media security market on security type comprises of mobile application security, network security, web-based security, endpoint security, and cloud security. On the basis of solution, the social media security market is segmented into advanced threat protection, data security, compliance, risk monitoring, and others. The social media security market is segmented on the basis of vertical into IT & telecommunication, BFSI, education, media & entertainment, healthcare, retail & e-commerce, government, and others.
Regional analysis
The regional analysis of the social media security market observes that the market is projected to expand significantly. The regions included in the analysis of the market consist of Asia Pacific, North America, Europe, and the rest of the world. The North American region is anticipated to lead the social media security market through the forecast period. The chief factor motivating the development of the market in this region is the presence of major players in well-established economies like Canada and the US that are investing a large portion on research and development of security solutions to protect enterprise data. Moreover, the growing adoption of social media platforms in enterprises to stay linked is another reason compelling the growth of the social media security market. The Asia Pacific region is anticipated to increase at a substantial rate due to the government initiatives supporting the development of SMEs. The SMEs will need social media security solutions as they are progressively implementing social media platforms for advertising, branding, and growing their customer base.
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Intended Audience
- Associations, Organizations, Forums, And Alliances
- Social Media Platform Provider
- Social Media Security Service Vendor
- Internet Service Providers
- Security Software Developers
- Government Bodies and Departments
- Technical Universities
- Cloud Service Providers
- Research and Development Companies
- Market Research and Consulting Firms
- Technology Investors
- Technology Providers
LIST OF TABLES
Table 1 Global Social Media Security Market, by Country, 2018–2023
Table 2 North America: Social Media Security Market, by Country, 2018–2023
Table 3 Europe: Social Media Security Market, by Country, 2018–2023
Table 4 Asia-Pacific: Social Media Security Market, by Country, 2018–2023
Table 5 North America: Social Media Security Market, by Country
Table 6 North America: Social Media Security Market, by Organization Size
Table 7 North America: Social Media Security Market, by Deployment
Continued……
LIST OF FIGURES
FIGURE 1 Global Social Media Security Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis of Global Social Media Security Market
FIGURE 4 Value Chain of Global Social Media Security Market
Continued……
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