A new research report is published by HTF Market Intelligence on ‘Global Social Networking Advertising Market Insights by Application, Product Type, Competitive Landscape & Regional Forecast 2025’ with 114 pages. An analyst from AdvanceMarketAnalytics team said: “One of the key factors which is trending the market is “Growing fad of social networking and Increasing preference for online buying”. Considering the revolutionary changes occurring in this market, there is a growing demand from the use of Social Networking Advertising such as Photo ads , Video ads , Slideshow ads , Carousel ads , Collection ads , Canvas ads , Lead ads and Dynamic product ads.
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Scope of the Study:
Social networking advertising is basically online advertising and this advertising is completely done only on webpages of the social network websites. Companies are getting involved in social networking advertising as they can get demographic information of the person by viewing user profile and that will be helpful for the company to increase their sale. Additionally, demographics information can be useful to target their ads properly. With social media advertisements, firms can target large set of audience globally and also can form target users groups based on information gathered from profiles. Moreover, user profile information assists company in individualizing their advertisements. As social networking advertising can catch the audience globally, company’s ads can surely reach people who are interested in the product or service. Furthermore, increasing fad for social networking will drive the social networking advertising market. Popular social media sites that are involved in this social networking advertising can be listed as Facebook, Twitter, YouTube, Instagram and many more. Dominant player like Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, and external website ads. The market study is being classified by Type (Photo ads , Video ads , Slideshow ads , Carousel ads , Collection ads , Canvas ads , Lead ads and Dynamic product ads), by Application (Entertainment industries , Healthcare industries , automotive industries , IT industries and other) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America) , Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific) , Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe) , MEA (Middle East, Africa) , North America (United States, Canada, Mexico) .
Key Players:
Facebook (United States) , LinkedIn (United States) , Google Edition (United States) , Twitter (United States) , Instagram (United States) , Snapchat (United States) , WeiBo (China) , Tencent (China) , LINE (Japan) , Kakao Talk (South Korea) , MoMo (China) , Microsoft (United States) , Alphabet (United States) , Baidu (China) and Yahoo! Inc (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Alibaba (China) , eBay (United States) , Amazon (United States) , IAC (United States) and Pandora (Denmark).
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Social Networking Advertising Market Drivers:
Obligation to increase product awareness globally
Stipulation of advertisement to gain more market share
Social Networking Advertising Market Trend:
Growing fad of social networking
Increasing preference for online buying
Restraints:
Unawareness about social networking in some of emerging countries
Opportunities:
Emergence of Individualized Advertisement and Continuous increasing competition in every sector
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Table of Contents
1 Market Overview
1.1 Social Networking Advertising Introduction
1.2 Market Analysis by Type
1.3 Market Analysis by Applications
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2013-2023)
1.4.1.2 Canada Market States and Outlook (2013-2023)
1.4.1.3 Mexico Market States and Outlook (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2013-2023)
1.4.2.2 France Market States and Outlook (2013-2023)
1.4.2.3 UK Market States and Outlook (2013-2023)
1.4.2.4 Russia Market States and Outlook (2013-2023)
1.4.2.5 Italy Market States and Outlook (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2013-2023)
1.4.3.2 Japan Market States and Outlook (2013-2023)
1.4.3.3 Korea Market States and Outlook (2013-2023)
1.4.3.4 India Market States and Outlook (2013-2023)
1.4.3.5 Southeast Asia Market States and Outlook (2013-2023)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2013-2023)
1.4.4.2 Egypt Market States and Outlook (2013-2023)
1.4.4.3 Saudi Arabia Market States and Outlook (2013-2023)
1.4.4.4 South Africa Market States and Outlook (2013-2023)
1.4.4.5 Nigeria Market States and Outlook (2013-2023)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1.1 Business Overview
2.1.2 Social Networking Advertising Type and Applications
2.1.3 Social Networking Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
3 Global Social Networking Advertising Market Competition, by Manufacturer
3.1 Global Social Networking Advertising Sales and Market Share by Manufacturer (2016-2017)
3.2 Global Social Networking Advertising Revenue and Market Share by Manufacturer (2016-2017)
3.3 Global Social Networking Advertising Price by Manufacturer (2016-2017)
3.4 Market Concentration Rate
3.4.1 Top 3 Social Networking Advertising Manufacturer Market Share in 2017
3.4.2 Top 5 Social Networking Advertising Manufacturer Market Share in 2017
3.5 Market Competition Trend
4 Global Social Networking Advertising Market Analysis by Regions
4.1 Global Social Networking Advertising Sales, Revenue and Market Share by Regions
4.1.1 Global Social Networking Advertising Sales by Regions (2013-2018)
4.1.2 Global Social Networking Advertising Revenue by Regions (2013-2018)
4.2 North America Social Networking Advertising Sales, Revenue and Growth Rate (2013-2018)
4.3 Europe Social Networking Advertising Sales, Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Social Networking Advertising Sales, Revenue and Growth Rate (2013-2018)
4.5 South America Social Networking Advertising Sales, Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Social Networking Advertising Sales, Revenue and Growth Rate (2013-2018)
……. Continued
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