Introduction

Global Sparkling Juices Market

Sparkling juices can be defined as juices that includes carbonation process during manufacturing to let the end product has a fizzy feel. Some of these sparkling juices are quite expensive as they use natural procedures to ensure that fizzy feature. The process involves fermentation at the beginning and then flash-pasteurization to ensure natural carbonation. This makes the end product slightly wine like and also juice like. The cheaper sparkling juices find substantial use of the carbon dioxide that follows the same flash pasteurization process. But the process allows no scope for fermentation. In Europe, these products are often labeled as low in alcohol due to their less than 3% alcohol containment. In North America, the process involves no inclusion of alcohol. However, the increasing carbonation can lessen sweetness.

The global market for sparkling juices is gaining significant market coverage as people are often looking for the product to freshen up themselves. These products are at times healthy due to their natural fruit content. According to some, the carbonation process helps in improving digestive system. In addition, some say that these are good for bones. But its growing popularity among millennials is for its taste and food value due to the natural fruit pulps in some. Some go for the product for its alcohol content.

On the flip side, the market for sparkling juices can find distraction in several countries owing to their alcohol content. In several countries such products are banned. Also, the artificial contents many find negative for health. Such growth in realization can hamper the market growth. But better marketing strategy and innovation in branding can bring back the market on track. 

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Segmentation:

The global market for sparkling juices requires a proper analysis on the basis of the published report that includes segments like type and distribution channel. These two types can be taken into consideration as a holder of various information regarding factors, which has been backed by substantial factorial analyses.

By type, the market for sparkling juices may find significant traction in the growing integration of segments like Sparkling Juice Drinks and 100% Sparkling Juice.

By distribution channel, the market for sparkling juices can include direct sales and retail distribution. However, online segment is also benefiting from the process.

Regional Analysis:

Europe has a strong market for the sparkling juices as the regional manufacturers are constantly innovating and launching top-class innovation in both product quality and manufacturing process. Also, the market for sparkling juices may find better integration with its rise in sales among the millennial. Several marketing strategies are providing ample support to the market growth. North America is also expected to make significant market contribution in the coming days. The Asia Pacific market can make substantial changes to allow more percolation for sparkling juices.

Industry News:

In October 2019, IZZE launched a new marketing strategy to get in more customers for their sparkling juice products. The idea is to reach as much consumers as possible. They have launched a scheme where one can get 24 cans of different flavors under USD 9.99.

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