Wair Living, a bold startup first-layer brand in Seattle, WA, USA, has announced the launch of MK1 Ultra, a series of “next generation” underwear for men. Placing top priority on cultivating creativity, the MK1 Ultra seamlessly blends utility with aesthetics and adds a big spark of vivaciousness to undergarments industry.
Driven by curiosity, 100% digital native, the new collection by Wair Living is targeting negative effects and distractions caused by uncomfortable underwear. It’s a pair of underwear for creators, a good piece of first layer that could empower them to be more audacious and more inventive in their game. In short, you are not buying a pair of briefs, but less distraction, more creativity.
“With the wide variety of underwear available in the market, buying a new pair always comes with uncertainties in quality, features, fabrics, and sizing. However, we are tackling this problem to its root cause (in Tesla work fashion), with our previous designs – MK1 Air/Pro/Max. We have designed a collection that blends finesse and comfort together and truly works for sedentary people. With a seamless design, high breathability, and moisture-wicking capabilities, these boxer briefs are sure to keep you cool and comfortable all day long.” said Li, the founder of Wair Living.
“But can we really challenge the industry norms, and simplify the hell out of it? Just like Tesla did with automobiles?” With tremendous leap on fabric innovation and review feedbacks from the previous MK1 customers, Mk1 Ultra features never-seen-before 3X stretchy body material, which allows Wair Living team to be bold enough to cross out the old misleading sizing table on all underwear website, make 6 sizes into 2, cutting the decision-making hassle by 80%, the only familiar thing would be the naming of their 2 new sizes, Grande and Venti.
Bonus points? We also conveniently challenged our in-house pattern designer and supply-chain team to create a piece of art, a storytelling elastic waistband that embodies the audacious space exploration, paying tribute to Elon Musk’s SpaceX mission.
More on the fabric innovation, the Wair development team added a cotton touch to high performance Ultrabreathe™ materials to make it 5 times more breathable than cotton and 3 times more stretchy than original cotton used in the production of the boxer briefs ensure optimum comfort and sits easily on the skin without causing any irritations. The anti-microbial treatment, inspired by SpaceX rocket parts, is used on the fabric ensures no growth of bacteria and zero risk of infection.
Unlike most brands, Wair Living’s product was developed by iterations, you are right, just like developing software and tech hardware. From digital model fitting analysis to material testing and researching, Wair Living operates in a way like a tech company, get to the root cause and engineer the problem out, thanks to the founders’ Tesla and software background. “A great deal of thought and a lot of fabric science have been invested into the creation of Mk1 Ultra. We are confident the collection will hit the right note with creators like us, who seek undistracted mind flow in their working process.”
Consistent with Wair Living’s digital native genes and pursuit of perfection, the MK1 Ultra collection is set to uncover the future of first layer.
For more information, and to browse through Wair Living’s previous and newly anticipated collection, please visit – www.wairliving.com
Media Contact
Company Name: Wair Living
Contact Person: Li Qian
Email: Send Email
Country: United States
Website: www.wairliving.com