Thomas R. Cutler, industrial journalist and founder of the Manufacturing Media Consortium, discussed how manufacturers are turning to Gen Zers to parlay streaming into product selling channels in the September issue of Manufacturing Outlook magazine. Read the full article here.
According to Cutler, the new Gen Z and Entertainment divisions of the Manufacturing Media Consortium are looking at the way young D2C (direct to consumer) entrepreneurs use streaming to build an audience, a customer base, and most importantly generate sales. The old models of marketing methods for manufacturers have given way to TikTok, Instagram, and streaming platforms such as Twitch.
The popularity of streaming has become the preferred way to promote a manufactured product to a receptive and loyal audience. Those that succeed derive a dual source of income from streaming: they are “gifted” a digital currency created by viewers. Some streamers earn $10,000+ per month and subtly pitch links or make suggestions to entrepreneurial product lines and websites. These viewers are deeply and continuously engaged, tuning in 24/7 to feel connected to favorite streamers; this has been particularly true during COVID where isolation is rampant. Streaming provides an outlet for everyone involved to feel human connection, even if only digitally.
“As the founder of the Manufacturing Media Consortium, we are tracking and monitoring the dramatic uptick in streaming as a communication model for manufacturers. Ultimately, whether the streamer receives gifts or uses their network to sell products, they are appealing to their customers, viewers, and loyal followers via this outlet and it’s very smart,” added Cutler.
Jacket Media is the parent company of Manufacturing Outlook e-zine. The publication highlights current manufacturing trends.
Thomas R. Cutler is celebrating the 23-year anniversary of the Manufacturing Media Consortium, a group of 9000+ editors, journalists, freelancers, economists, addressing the industrial sector. Cutler and his team work to track the industrial sector trends which includes manufacturing, distribution, supply chain, robotics, technology, Industry 4.0, IIoT, and much more.
Cutler has launched three new areas of concentration: the power of Gen Z on the industrial sector; the dynamic impact of the African continent as a growing force in manufacturing; and Manufacturers Serving the Entertainment Industry to highlight and profile the leaders and innovators in the film, television, and theater communities
Cutler has personally authored more than 8,000 articles for a wide range of leading manufacturing periodicals, industrial publications, and business journals. He was recently named the Most Influential Supply Chain Journalist by AI Global Media. Cutler is the most published freelance industrial journalist worldwide, and over 5000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
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