According to a report added by Radiant Insights Inc., the global subscriber data management market is poised to exhibit a phenomenal CAGR by 2022. Subscriber data management allows communication service providers (CSPs) to simplify their network topologies and prevent data duplication and other inconsistencies. Therefore, an influx of new CSPs in the telecommunication sector is anticipated to help the market tread along a healthy growth track.
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Proliferation of mobile devices, along with widening base of mobile users, can trigger the growth of the market. Increased number of mobile devices is augmenting the need for network providers to synchronize subscriber information with ease and accuracy, thereby escalating the adoption of subscriber data management solutions. Moreover, heightened need to keep a check on operational expenditure and to enable cross-network consolidation with increasing number of mobile users is poised to stoke the growth of the market.
The growth of the market is further driven by surging subscriber demand for high-speed broadband cellular network technology such as 4G and 5G. Deployment of Internet protocol multimedia subsystem (IMS) is also likely to drive the market.
Besides this, increasing shift toward advanced cloud architectures can allow the market to gain significant impetus in coming years. Telecom companies are collaborating or outsourcing projects for the development of cloud-based/virtual subscriber data management solutions. For instance, in February 2017, AT&T selected Hewlett Packard Enterprise for providing cloud-based subscriber data management solutions. Moving core network functions from physical hardware to cloud will allow AT&T to provide customers with targeted services more efficiently.
On the other hand, privacy issues with subscriber data management solutions are limiting their widespread adoption. Furthermore, complexity in design can impede the upward climb of the market. Nevertheless, manufacturers are trying to address these issues through technological advancements, which is estimated to shape the future of the market.
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The global subscriber data management market can be segmented on the basis of solution, network type, organization size, application, and geography. By solution, the market can be fragmented into subscriber data federation, user data repository, policy management, and identity management. In terms of network type, the market can be bifurcated into fixed and mobile. On the basis of application, the market can be classified into fixed mobile convergence, mobile, video over IP, and voice over IP. Based on organization size, the market can be categorized into small and medium enterprises (SMEs) and large enterprise.
Key regions studied in the subscriber data management market report are Europe, United States, China, India, Japan, and Southeast Asia. U.S. is expected to hold a prominent position in the global arena through 2022. Growth of the subscriber data management market in the region can be attributed to early introduction and high acceptance of novel and emerging technologies and growing inclination toward cloud-based subscriber data management solutions. Domicile of a large number of key players and high acceptance of 4G technology are anticipated to provide a competitive edge to the region. India and China are projected to emerge as key destinations for players in the near future. Widening base of mobile users is one of the primary growth stimulants of the market in these regions.
Some of the prominent companies operating in the subscriber data management market are Nokia, Huawei, Siemens Networks, Oracle/Tekelec, and Alcatel Lucent.
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