Brian Lambert, Ph.D., is a seasoned expert in digital transformation and leadership development, with over 20 years of experience guiding organizations toward technological excellence. As a thought leader in blending strategy with technology, Brian has worked with global firms and Fortune 500 companies to optimize data-driven decision-making and accelerate change.
He is the author of The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance, a pivotal book designed to empower middle managers to lead with clarity and impact in the AI age. Known for his pragmatic insights and actionable frameworks, he champions the “Digital First, Job Second” philosophy—emphasizing digital fluency as the key to staying competitive in the modern business landscape. Featured in Forbes and MarketWatch, he is a sought-after coach and keynote speaker, known for equipping organizations with the tools they need to achieve digital mastery in an AI-powered world.
This one-on-one interview shares Brian’s background and experience writing The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance.
Tell us about The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance.
The AI Lead is a practical roadmap for leaders tasked with navigating the complexities of digital transformation. With over 20 years of experience in organizational management and technology, I’ve seen firsthand how “data drag”—the inefficiencies caused by siloed data and outdated systems—can stifle innovation, slow progress, and leave organizations struggling to compete. This book is my guide to helping readers overcome these challenges, harness the full potential of artificial intelligence, and transform their organization into digital leaders.
AI is far more than chatbots or simple tools; it’s a strategic force that, when integrated across an organization, drives operational efficiency, agility, and innovation. I’ll show you how to align AI and big data with your organizational goals, breaking through technical and cultural barriers to future-proof your business in a rapidly evolving digital landscape.
Inside, you’ll find proven strategies to eliminate data inefficiencies, practical frameworks to integrate AI seamlessly, and real-world case studies that demonstrate what’s possible. I also emphasize the importance of ethical AI practices and people-centered leadership—because true digital transformation requires both cutting-edge technology and human ingenuity.
Ultimately, my goal is to show you how to align data-driven insights with organizational goals, creating agility and resilience in the face of constant change.
What inspired you to write The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance?
According to McKinsey, 70% of digital transformations fail. This is a result of many factors, but most often stems from a lack of understanding, outdated systems, unclear strategies, fear of obsolescence, or discomfort with new workflows. Yet, according to SAP, organizations who prioritize digital transformation report up to 45% revenue growth following their transformation efforts, so the benefits of leveraging digital technologies are clear.
Through The AI Lead, my goal is to empower middle managers to become the driving force behind meaningful AI-powered digital change. The book bridges the gap between abstract strategy and practical implementation, offering clear steps to unlock the full potential of AI and data for organizational success.
How did your background and experience influence your writing?
My career has been rooted in guiding teams and organizations through digital transformation and data-driven decision-making. Over two decades, I’ve worked in technology and business in many different industries, blending strategic foresight with the hands-on implementation of emerging technologies. This firsthand experience has taught me the critical importance of the partnership of technology and leadership in accelerating change, which inspired me to create an actionable blueprint tailored specifically for their unique challenges.
What is one message you would like readers to remember?
Leaders hold the key to digital transformation, and with the right strategies, they can break through barriers to create lasting impact. I want readers to embrace the intersection of technology and strategy and walk away with the confidence they need to harness data and AI to drive innovation and lead their teams toward a future of sustained success.
Purchasing the Book
The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance has received positive reviews from well-known literary organizations, authors, and reviewers around the world. Bruce Galinsky, Senior Test Program Manager at NTT Data writes, “Unlike typical tech guides, [The AI Lead] simplifies AI adoption through clear analogies, actional steps, and real world examples, providing an inspiring, adaptable framework for integrating AI smoothly into operations.”
With its worldwide release on January 14th, 2025, the book is currently available for sale on Amazon, Barnes & Noble, Nook, and other online bookstores and can be purchased here: https://www.amazon.com/AI-Lead-Overcoming-Accelerate-Dominance/dp/B0DLY8FWX2/
To connect with Brian and learn more about his work, visit: https://AiLeadBook.com and https://www.DrBrianLambert.com. You can also find him on LinkedIn, YouTube, and X.
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