A recent study by Triton Market Research titled ‘Global Kombucha Market’ consist of the Global Analysis and Forecasts by Kombucha Type (Original/Regular Kombucha, Flavored Kombucha [Apple, Coconut, and Mango, Citrus, Herbs and Spices, Berries, Flower, Other Flavors]), Distributors (Health Stores, E-commerce, Supermarkets & Hypermarkets, Other Distributors), and by Geography (North America, Europe, Asia-Pacific, Middle East and Africa, Latin America).
Kombucha is a popular functional beverage known for offering multiple health benefits. It is mainly available in the form of teas, RTD beverages, tonics, and drink mixes. Moreover, kombucha is manufactured by fermenting sweetened tea with bacteria as well as yeast culture, primarily known as SCOBY.
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Triton’s research report represents that the global kombucha market is expected to develop at a CAGR of 22.21% in the considered years of 2019-2028. The market is further expected to acquire revenue worth $7.68 billion by 2028.
The trend of health drinks and healthy hydration, coupled with demand for flavored kombucha drinks, are factors augmenting the growth of the kombucha market globally. The growing inclination of consumers towards healthy products has included probiotic food products as an essential part of the list. Additionally, the taglines like ‘on-the-go’ by companies have significantly enhanced the demand for probiotic beverages, including kombucha. Several consumers are shifting and opting for functional beverages over traditional cold drinks. However, the availability of multiple alternatives for the consumers is hampering the overall progress of the kombucha market.
The kombucha market is broadly bifurcated into kombucha type and distributors. The kombucha type is further divided into original/regular kombucha and flavored kombucha. Based on flavored kombucha, the market is sectioned into apple, coconut, and mango, citrus, herbs and spices, berries, flower, and other flavors. In terms of distributors, the market is subdivided into health stores, e-commerce, supermarket & hypermarkets, and other distributors.
Geographically, the Asia-Pacific is estimated to become the fastest-evolving market for kombucha during the forecast period 2019-2028. The consumption of kombucha has gained significant traction across the region, including India, owing to the rising health-conscious consumers. Moreover, consumers are opting for beverages with functional benefits, further contributing to the market’s revenue. Even in Japan, consumers are inclined towards mild brownish kombucha drinks, fermented using kelp-based tea. This is distinct from other countries, where it is lightly carbonated, sweet fermented tea. This has resulted in high product innovation and rising penetration by brands in the kombucha market. Hence, these factors indicate the rapid growth of the kombucha market across the APAC region.
Makana Beverages Inc, Wonder Drink Kombucha, Humm Kombucha LLC, Revive Kombucha, GTs Living Foods, PepsiCo Inc, Kosmic Kombucha, NessAlla Kombucha, Health-Ade Kombucha, Suja Life LLC, Live Soda LLC, New Age Beverages Corporation, Go Kombucha, The Hain Celestial Group Inc, and Brew Dr Kombucha are the major companies thriving in this market.
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Question & Answer: Kombucha Market
Question 1: What major factors are augmenting the growth of the kombucha market?
Answer: The trend of health drinks and healthy hydration, coupled with demand for flavored kombucha drinks, are factors augmenting the growth of the kombucha market globally.
The growing inclination of consumers towards healthy products has included probiotic food products as an essential part of the list. Additionally, the taglines like ‘on-the-go’ by companies have significantly enhanced the demand for probiotic beverages, including kombucha. Several consumers are shifting and opting for functional beverages over traditional cold drinks.
Question 2: What factor is hampering the progress of the kombucha market?
Answer: The availability of multiple alternatives for the consumers is hampering the overall progress of the kombucha market.
Question 3: Which region is the fastest-evolving in the kombucha market?
Answer: Geographically, the Asia-Pacific is estimated to become the fastest-evolving market for kombucha during the forecast period 2019-2028. The consumption of kombucha has gained significant traction across the region, including India, owing to the rising health-conscious consumers. Moreover, consumers are opting for beverages with functional benefits, further contributing to the market’s revenue. Even in Japan, consumers are inclined towards mild brownish kombucha drinks, fermented using kelp-based tea. This is distinct from other countries, where it is lightly carbonated, sweet fermented tea. This has resulted in high product innovation and rising penetration by brands in the kombucha market. Hence, these factors indicate the rapid growth of the kombucha market across the APAC region.
Question 4: Which are the major companies are thriving in the kombucha market?
Answer: Makana Beverages Inc, Wonder Drink Kombucha, Humm Kombucha LLC, Revive Kombucha, GTs Living Foods, PepsiCo Inc, Kosmic Kombucha, NessAlla Kombucha, Health-Ade Kombucha, Suja Life LLC, Live Soda LLC, New Age Beverages Corporation, Go Kombucha, The Hain Celestial Group Inc, and Brew Dr Kombucha are the major companies thriving in this market.
Related Report:
Global Organic Dairy Food & Beverage Market
The global organic dairy food and beverage market is likely to exhibit growth at a CAGR of 11.10% during the evaluated period of 2019-2028, while acquiring revenue worth $46.81 billion by 2028.
The organic food and drinks are manufactured using organic milk as raw material, collected from livestock via the organic farming method. The health benefits provided by dairy food and drinks have made these products and essential part of consumers’ lifestyles.
Factors such as the advent of environment protection, technological enhancements, and growing awareness relating to health concerns, are propelling the market’s advancement worldwide. The multiple initiatives launched by the government to encourage organic farming and innovative organic dairy products, are generating opportunities for the global organic dairy food & beverage market.
Although, the shorter shelf life of organic dairy products, along with the high costs of organic dairy products, are hampering the studied market’s growth to a large extent.
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