1st October, 2018 – Oakwood Premier OUE Singapore has been honored as the Best Serviced Residence in Asia-Pacific at the 2018 Business Traveller Asia-Pacific Awards and Best Serviced Residence (Property Level) at the 29th Annual TTG Travel Awards 2018 respectively. These prestigious awards were announced on the 13th of September, 2018 at an exclusive presentation luncheon at the Island Shangri-La, Hong Kong.
The double acknowledgment of excellence from the two prestigious regional travel awards organizations came within the property’s first full year of operation, cementing its status as a leader in the Asian serviced-residence industry. Oakwood Premier OUE Singapore was ranked highest among long-time contenders by frequent business travelers as a premier residence due to its product and service excellence. Oakwood offers travelers a broad range of accommodation options from apartments with luxurious style and full amenities to sensible accommodations with modern essentials
To every success story, there is a background work that made all of that glory possible. The spotless service rendered by Oakwood Premier OUE Singapore had the background support of Oakwood’s global music styling and scent marketing partner, Equal Strategy. Throughout the property, the music spoke to the souls and heartbeats of travelers, visitor, and contributors, that visited Oakwood Premier OUE Singapore.
Oakwood Premier OUE Singapore General Manager Roy Liang said it all “It is truly an honor for us to receive such unanimous acknowledgment from the industry, especially so soon after our official launch. My team and I will continue to keep up the good work and strive to deliver the best of experiences and product offerings to our guests and business partners”.
Simon Faure-Field, CEO of Equal Strategy commented “The team at Oakwood Premier OUE Singapore has worked hard to deliver a fantastic experience to guests in today’s competitive landscape. A hotelier who does not pay attention to the sounds which permeate a given space is wasting one of the most powerful branding tools available to them”.
Mr. Faure-Field is the only consultant in the Asia Pacific specializing in combining music with fragrance to synergize a consistent brand experience for customers. His work is solidly grounded in behavioral science research and branding, draws extensively upon the finds of researchers in the field of effects of background music and atmosphere in hospitality, gaming, and retail environments for the past twenty years in Asia.
Faure-Field’s consulting company, Equal Strategy has also worked extensively with major hotel chains like Westin, Starwood, and Pan Pacific on similar spatial branding solutions. The company is the only one of its kind in the Asia region advising forward-thinking hoteliers on the deployment of sensory brand techniques.
For more information about the company behind the sensational music at Oakwood Premier, please visit https://www.equalstrategy.com
About Oakwood Asia Pacific Ltd
Oakwood Asia Pacific Ltd is a member of Oakwood Worldwide, both of which are wholly owned by Mapletree Investments Pte Ltd. Operating an award-winning portfolio of 34 Oakwood branded properties in 19 cities across 11 countries in Asia, with ongoing developments in strategic locations across the region, the Oakwood brand in Asia offers five products: Oakwood Premier, Oakwood Apartments, Oakwood Residence, Oakwood Studios, and Oakwood Suites, each designed for a different lifestyle. Oakwood Premier caters to travelers who seek luxury and style, combining impressive apartments with amenities and services of luxury hotels. Oakwood Apartments provides value-for-money accommodation with modern essentials located in the heart of the city for independent travelers whilst Oakwood Residence offers spacious and elegant apartments that capture all the comforts of home for relocating families and travelers. Catering to global nomads, Oakwood Studios adds a new dimension to urban city stays, offering curated spaces for creators. For jet-setters and senior executives seeking respite, Oakwood Suites offers comfort in a private and exclusive environment, allowing guests to rejuvenate with their every need attended to.
For more information about Oakwood Asia Pacific Ltd and its award-winning properties and locations, please visit OakwoodAsia.com
About Oakwood Worldwide®
Oakwood Worldwide®, a wholly owned subsidiary of Mapletree Investments, is the premier provider of furnished and serviced apartment solutions through its well-known brands, Oakwood®, ExecuStay® and Insurance Housing Solutions™. With a presence in all 50 United States and more than 95 countries, the award-winning company provides move-in-ready furnished accommodations to meet the needs of global organizations, individual business travelers, insurance clients and leisure travelers alike. Oakwood Worldwide was founded in and continues to base its corporate headquarters in Los Angeles and operates regional headquarters in London, Phoenix, and Singapore.
For more information, please visit OakwoodWorldwide.com
About Equal Strategy
Equal Strategy delivers “music”, “fragrance” and “recorded telephone messages” to luxury and affluent brands in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more! Equal Strategy is the only company in Asia that specializes in deploying “music” and “fragrance” solutions to business where the two senses are stimulated in synergy with each other. Sound and smell deliver stimuli directly to the memory centers of the brain, influencing behavior and creating suggestion at both the conscious and unconscious levels. Decades of behavioral research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.
For more inquiries visit https://www.equalstrategy.com
Media Contact
Company Name: Equal Strategy
Contact Person: Alexander Forbes-Mitchell
Email: Send Email
Phone: +65 96957799
Country: Malaysia
Website: https://www.equalstrategy.com