According to Arizton’s latest research report, the US hair care market is growing at a CAGR of 1.06% during 2023-2029.
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Report Scope:
Market Size (2029): $14.45 Billion
Market Size (2023): $13.57 Billion
CAGR (2023-2029): 1.06%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Product Type, Age Group, Gender, Distribution Channel, and Category
The U.S. hair care market is highly competitive and driven by a wide range of consumer needs, spanning from essentials like shampoos and conditioners to specialized products for styling, color, and repair. Consumers are becoming more conscious of ingredients, preferring natural, cruelty-free, and sustainable options. The rise of e-commerce has also transformed purchasing behaviors, enabling brands to reach a wider audience.
There is a notable increase in demand for premium hair care products, as consumers prioritize quality and effectiveness. Younger generations are attracted to innovative solutions and digital engagement from brands.
Market trends highlight a shift toward natural products, a rise in male grooming, and a focus on environmental responsibility. The market caters to a variety of needs based on factors such as hair type, age, gender, and individual concerns. With growing interest in high-performance formulations targeting specific hair issues, the premium segment continues to expand as consumers show a willingness to invest in top-tier products.
Recent Development
- In 2023, L’Oréal introduced the iNOA [iD] color tool, which allows clients to explore over 4,000 shades for a personalized hair color experience. This innovation reflects a shift toward highly customizable color solutions, helping consumers select the ideal shade to match their individual needs. To stay competitive, U.S. hair care brands should consider developing or integrating similar color consultation tools to enhance the customer experience, boosting sales of both salon and at-home color products.
- In 2024, Dove launched its Scalp + Hair Therapy collection, marking a significant move into the premium hair care market. Focused on scalp health as the foundation for strong, beautiful hair, the line was developed with dermatologists and promises clinically proven results. This collection caters to consumers seeking affordable, high-performance solutions, aligning with the growing trend of prioritizing scalp care as a key aspect of overall hair health. U.S. hair care brands should consider exploring similar dermatologist-backed formulations with scientifically proven benefits, particularly in the expanding scalp care segment.
Hairceuticals Revolutionize the U.S. Hair Care Market with Science-Backed Innovations
The rise of Hairceuticals is bringing a new wave of innovation to the hair care industry, combining scientifically proven ingredients typically found in pharmaceuticals with hair care solutions. Positioned as treatment-focused products, Hairceuticals target concerns like hair thinning, scalp health, and signs of aging, offering specialized care for consumers seeking more effective and tailored solutions. Ingredients such as biotin, peptides, and hyaluronic acid are commonly used to improve hair texture, boost growth, and nourish the scalp at a cellular level.
This science-driven approach caters to an increasingly informed U.S. consumer base who values products that not only enhance the appearance of hair but also promote its long-term health and vitality. Hairceuticals include a range of treatments such as anti-aging serums, scalp therapies, and hair growth solutions, all designed to restore or enhance the natural state of hair. Many brands partner with dermatologists and trichologists to develop these formulations, ensuring the use of clinically tested, effective ingredients.
As consumers increasingly prioritize both beauty and wellness, Hairceuticals offer the best of both worlds, combining aesthetic benefits with therapeutic treatment. These products are especially appealing to those who view their hair care routine as an integral part of their overall health and self-care regimen.Bottom of Form
Traditional Retail Channels Continue to Play a Key Role in the U.S. Hair Care Market
Despite the rise of e-commerce, traditional brick-and-mortar stores remain an essential distribution channel for hair care products, with consumers continuing to value the in-store shopping experience. Retailers such as department stores, specialty beauty stores, supermarkets, and drugstores provide hands-on experiences where customers can physically examine products, read labels, and make informed purchasing decisions. Many consumers still prefer the immediate access and product trials available in physical stores.
Specialty beauty stores like Sephora and Ulta Beauty are particularly influential in the offline hair care market, offering a wide range of premium and niche products, including exclusive brands and professional-grade formulas. These stores also provide personalized service through trained beauty consultants, who help build customer loyalty by offering tailored product recommendations.
Convenience stores and pharmacies are also crucial for the offline distribution of everyday hair care products. These outlets cater to consumers who need quick access to hair care essentials during spontaneous shopping trips. Their widespread presence in both urban and suburban areas makes them a popular choice for last-minute purchases or routine replenishments of shampoos, conditioners, and styling products.
Large retailers such as Walmart, Target, and Costco remain key players in the market, offering a wide selection of affordable, widely available hair care products. These stores make it easy for consumers to pick up everyday essentials during their regular shopping trips.
Key Players Drive Growth in the U.S. Hair Care Market, with L’Oréal, P&G, and Unilever Leading the Charge
The U.S. hair care market continues to thrive, with top vendors holding strong market positions. Leading the competitive landscape are major industry players such as L’Oréal, Procter & Gamble (P&G), Unilever, Beiersdorf, The Estée Lauder Companies, Amway, Kao Corporation, and Henkel, each contributing to the dynamic growth of the sector.
L’Oréal remains a dominant force, renowned for its wide-ranging product portfolio that spans both luxury and mass-market offerings. Brands like L’Oréal Paris and Redken are leaders in both professional salon environments and retail spaces, solidifying the company’s market leadership.
Procter & Gamble (P&G), with household names like Pantene and Head & Shoulders, continues to maintain a strong presence in the U.S. hair care market, capturing significant share in the mass-market and value segments.
Amway is also making its mark, with its premium hair care products, particularly under the Satinique brand, catering to the higher-end segment of the U.S. market.
These industry giants are shaping the future of the U.S. hair care market, driving innovation and setting trends that cater to diverse consumer needs across both high-end and everyday hair care solutions.
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Key Vendors
- L’Oréal
- Procter & Gamble
- Unilever
- Beiersdorf
- The Estée Lauder Companies
- Amway
- Kao Corporation
- Henkel
- Herbalife
- Moroccanoil
- Shiseido
- John Paul Mitchell Systems
- Revlon
- Tropical Products
- The Honest Company
- Johnson & Johnson
- Olaplex
- Bread Beauty Supply
- adwoa beauty
- Thank God It’s Natural
- Virtue Labs
- Design Essentials
- PATTERN BEAUTY
- Not Your Mother’s
- HASK
- Amika
- Function of Beauty
- Hairfinity
- Scruples
- The Mane Choice
Segmentation & Forecast
Product Type
- Shampoos
- Conditioners
- Styling Products
- Hair Coloring
- Others
Age Group
- Millennials
- Gen X
- Gen Z
- Baby Boomers
Gender
- Female
- Male
Distribution Channel
- Offline
- Online
Category
- Mass
- Premium
The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the US hair care market. Request for Free Sample to get a glance of the report now: https://www.arizton.com/market-reports/united-states-hair-care-market
What Key Findings Our Research Analysis Reveals?
How big is the U.S. hair care market?
What are the latest trends in the U.S. hair care market?
Which product type has the largest share in the U.S. hair care market?
Who are the key players in the U.S. hair care market?
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