According to Arizton’s latest research report, the US vitamin gummies market is growing at a CAGR of 6.94% during 2023-2029.

       

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Report Summary        

Market Size (2029): $3.47 Billion    

Market Size (2023): $2.32 Billion   

CAGR (2023-2029): 6.94%   

Historic Year: 2020-2022   

Base Year: 2023   

Forecast Year: 2024-2029   

Market Segmentation: Source, Gender, End-User, Application, and Distribution Channel

 

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The U.S. vitamin gummies market has seen significant growth, with more consumers favoring gummy vitamins over traditional pill forms. This expansion is largely driven by increased health awareness and the rising popularity of convenient supplement options. The market is also experiencing a surge of innovation as companies work to meet changing consumer preferences and stand out in a competitive landscape. Vendors are introducing novel and exotic flavors to enhance the appeal of gummy vitamins. For example, in March 2024, the supplement brand Nature Made released a limited-edition pickle-flavored version of its multivitamin gummies, inspired by the growing popularity of pickles and pickleball. Additionally, companies are creating gummy vitamins that offer multiple benefits in a single product, such as blends of multivitamins designed to support immunity, energy, and overall wellness. There is a growing consumer demand for personalized nutrition solutions that cater to individual health needs and genetic profiles. Brands are also innovating with new formulations that incorporate additional nutrients and address specific health concerns, such as immune support, sleep aids, and beauty benefits. The trend towards natural and organic ingredients continues to rise, with many brands emphasizing non-GMO, gluten-free, and vegan options.

 

Key Development

• In February 2024, Nature Made, a leading national brand in vitamins and supplements, announced the expansion of its multivitamin portfolio. It introduced the Nature Made Advanced Multivitamin Gummies, a new line of easily consumable gummies designed to address common dietary deficiencies.
• In 2023, SmartyPants Vitamins launched a revamped version of its gummy products line, formulated without gelatin. These new products, including kids, teenagers, and Women’s multivitamin gummies with fresh flavors, made their debut in Walmart stores nationwide.

 

 

E-Commerce Segment Growth in Vitamin Gummies Market

The e-commerce segment is demonstrating remarkable growth as a distribution channel, boasting the fastest-growing compound annual growth rate (CAGR) during the forecast period. This expansion is largely driven by the ease of access to a wide range of brands and products, as well as the availability of customer reviews and ratings that assist consumers in making informed purchasing decisions.

The landscape of distribution channels for vitamin gummies in the U.S. has evolved significantly, with online retail platforms and Direct-to-Consumer (D2C) strategies becoming increasingly important. These channels have been instrumental in the growth and widespread adoption of vitamin gummies, addressing the rising demand for convenient and enjoyable nutritional supplements.

Major online retail platforms such as Amazon, Walmart, and Target play a crucial role in this sector. They offer extensive reach and convenience, enabling consumers to buy vitamin gummies from the comfort of their homes. The robust logistics networks and prime membership benefits provided by these platforms, including expedited and often same-day delivery, significantly enhance customer satisfaction and drive the growth of the e-commerce segment.

 

 

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Key Vendors

• Amway
• Bayer
• Church & Dwight
• Dr. Willmar Schwabe
• Haleon
• Nestle
• Pharmavite
• Procter & Gamble
• Reckitt Benckiser Group
• Unilever
• Amazon
• NATURELO
• GNC Holdings
• Kirkland Signature
• Nature’s Craft
• Nordic Naturals
• Shaklee
• Hero Nutritionals
• Vytalogy Wellness
• Walmart
• Country Life
• Dollar General
• Enzymedica
• Hi-Health
• Doctor’s Best
• NATURAL ORGANICS
• Nature’s Sunshine Products
• Orphic Nutrition
• SugarbearPRO 
• Vegums
• Walgreens
• Herbaland
• Zanon

 

Segmentation & Forecast

• Source
  • Plant-based
  • Animal-based
• Gender
  • Male
  • Female
• End-User
  • Pediatric
  • Adult
• Application
  • General & Immune Health
  • Energy & Weight Management
  • Bone & Joint Health
  • Others
• Distribution Channel
  • Pharmacies & Drugstores
  • Supermarket & Hypermarkets
  • E-Commerce
  • Specialty Stores
  • Others

  

Key Questions Answered in the Report:       

How big is the U.S. vitamin gummies market?

What are the key drivers of the U.S. vitamin gummies market?

What is the growth rate of the U.S. vitamin gummies market?

Who are the major players in the U.S. vitamin gummies market?

      

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