The threat hunting market is set to grow significantly. It’s expected to be worth around USD 3.4 billion in 2024 and increase to about USD 6.9 billion by 2029 at a CAGR of 14.9% during the forecast period. Cyberattacks’ increasing speed and ferocity, driven by adversaries’ abilities to compress the time between initial entry and lateral movement within networks, will act as a market driver for the threat hunting industry. As attacks become faster and more sophisticated, organizations will increasingly recognize the necessity of proactive defense measures like threat hunting.
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By Offering, the services segment will grow at the highest CAGR during the forecast period.
The global shortage of cybersecurity professionals is a significant challenge for organizations looking to build robust security postures. This shortage is particularly acute in threat hunting, which requires highly skilled individuals with a deep understanding of cyber threats, investigative techniques, and security tools. Threat-hunting services offer a compelling solution by providing access to experienced professionals, reducing internal workload, and offering a faster path to improved threat detection and response capabilities.
By organization size, the large enterprise segment to hold a significant market share during the forecast period.
Large enterprises often deal with sensitive data (financial records, intellectual property, customer information) and critical infrastructure. A successful cyberattack can have devastating economic and reputational consequences, making proactive threat detection a top priority. Also, Large enterprises typically have sprawling IT environments encompassing on-premise infrastructure, cloud deployments, and a vast network of devices. This complexity creates numerous potential entry points for attackers, necessitating a proactive approach to uncover hidden threats. The high stakes, complex environments, compliance pressures, and advanced threats large enterprises face will drive the segment.
By region, Asia Pacific will grow at the highest CAGR during the forecast period.
The Asia Pacific region is undergoing significant growth in its threat-hunting market, driven by several key factors. The region faces a rising tide of cyberattacks, including malware, ransomware phishing attempts, data breaches, and advanced persistent threats (APTs). These attacks target businesses, governments, critical infrastructure, and individuals, forcing them to invest in proactive defense measures like threat hunting. The Asia Pacific region is undergoing a rapid digital transformation. This increased reliance on technology creates a larger attack surface for cybercriminals. As per the Fortinet Survey on the State of Security Operations in Asia-Pacific, Phishing and Insider threats are India’s most predominant cyber threats, with Approximately 50% of organizations ranking them as their top concerns. Also, only 44% of businesses have dedicated IT resources for security teams.
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Unique Features in the Threat Hunting Market
Threat hunting places more of an emphasis on proactive threat detection than typical security procedures, which are mostly concerned with responding to security issues after they occur. This entails actively looking for potential dangers and weak points in a company’s network before they may be taken advantage of. Organizations can lower the chance of major damage by identifying and mitigating threats early thanks to threat hunting’s proactive approach.
Threat hunting uses machine learning and advanced analytics to find unusual activity and possible threats. With the use of these technologies, enormous volumes of data may be analyzed to find trends that can point to nefarious activities. Machine learning algorithms are constantly evolving, which increases their capacity to identify complex and unidentified threats.
A key feature of threat hunting is its integration with threat intelligence. This involves using data from various sources, such as threat feeds, incident reports, and security research, to inform and enhance hunting activities. By integrating threat intelligence, hunters can stay informed about the latest tactics, techniques, and procedures (TTPs) used by adversaries, allowing them to identify and respond to threats more effectively.
The threat hunting market incorporates both automated and manual hunting techniques. Automated tools can quickly analyze data and identify potential threats, while manual techniques involve human expertise to investigate and validate findings. This combination ensures a thorough and efficient threat hunting process, leveraging the strengths of both technology and human intuition.
Threat hunting is a dynamic and continuous process that evolves in response to the changing threat landscape. Hunters regularly update their methodologies and tools based on new insights and emerging threats. This continuous improvement and adaptation are crucial for staying ahead of adversaries and ensuring robust security defenses.
Major Highlights of the Threat Hunting Market
Proactive security measures are being adopted by organizations at an increasing rate, and a key element of contemporary cybersecurity tactics is threat hunting. By keeping enterprises one step ahead of possible attackers, the focus on proactive threat detection and mitigation lowers the likelihood of data breaches and other security events.
Significant technological developments are occurring in the threat hunting business, especially in the fields of machine learning (ML) and artificial intelligence (AI). These technologies improve threat detection and analysis capabilities by automating tedious operations and spotting intricate patterns of malevolent activity. Threat hunting operations are more effective and efficient when AI and ML are combined.
A major highlight of the threat hunting market is its strong integration with threat intelligence. By leveraging real-time data from various sources, including threat feeds, incident reports, and security research, threat hunters can gain valuable insights into emerging threats and attack techniques. This integration enables a more informed and proactive approach to threat detection and mitigation.
The demand for skilled threat hunters is on the rise as organizations recognize the value of having dedicated professionals to identify and respond to threats. This has led to increased investment in training and development programs to equip cybersecurity professionals with the necessary skills and knowledge. The shortage of skilled threat hunters also highlights the need for automated solutions to complement human expertise.
Threat hunting platforms are evolving to provide more comprehensive and user-friendly solutions. These platforms offer a range of capabilities, including data collection, analysis, visualization, and reporting. Advanced features such as real-time monitoring, behavioral analysis, and automated response are becoming standard, making it easier for organizations to implement effective threat hunting programs.
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Top Companies in the Threat Hunting Market
The key vendors profiled in the global threat hunting market include IBM (US), Kaspersky (Russia), Capgemini (France), CrowdStrike(US), Trustwave(US), Verizon (US), SecureWorks(US), Sangfor (China), Eviden (France), Rapid 7(US), VMware (US), Solidworks (US), Trend Micro (Japan), Cynet (US), Palo Alto Networks (US) Cipher (India), Talatek (US), SOC Prime (US), RSI Security (US), Protected Harbour (US), Mindpoint Group (US), Exponential- E (UK), Redscan (UK), Iron Net Cybersecurity (US), LiveAction (US). These players have captured a significant market share % by incorporating a high product footprint and efficient business strategy excellence.
IBM is a computer, technology, and IT consulting corporation. It is the world’s biggest technology company and the second-most valuable company. The company manufactures and sells computer hardware and software and offers infrastructure, hosting, and consulting services in areas ranging from mainframe computers to nanotechnology. IBM creates, develops, and manufactures numerous of the most up-to-date technologies. Hence, the company’s product portfolio ranges from computers and software to networking systems, storage devices, and microelectronics. IBM operates through various segments, such as Sales, Services, and Financing. IBM mainly finds solutions for its wide range of clients using advanced technologies. Its clients comprise individual users, specialized businesses, and institutions, such as government, IT, defense, and educational organizations. The company offers solutions to various verticals, such as IT, healthcare, life sciences, government, telecom, automobile, manufacturing, Fast-Moving Consumer Goods (FMCG), chemicals & petroleum, electronics, energy & power, media & entertainment, mining, retail, BFSI, travel & transportation, and education. The company is in North America, Europe, APAC, Middle East & Africa, and Latin America.
Kaspersky is a leading global cybersecurity company dedicated to creating a safer digital world through innovative, user-friendly, and accessible security solutions. As one of the largest privately held cybersecurity firms, Kaspersky operates in 200 countries and territories, supported by a team of over 3,800 specialists. They offer a comprehensive portfolio of security solutions and services designed to protect individuals and businesses of all sizes. This includes endpoint protection, threat intelligence, and security management tools for PCs, Macs, mobile devices, and servers. Kaspersky’s solutions help businesses safeguard their critical data and infrastructure from cyberattacks, focusing on usability to ensure easy implementation and management. Their collaborative approach to cybersecurity involves working with industry partners to combat cybercrime effectively, staying ahead of evolving threats to provide robust protection.
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