The kids apparel caters to children between the ages of 0 to 14 years and has been segmented into girls-wear and boys-wear. It includes various types of clothing, such as uniforms, T-shirts, shirts, bottom wear, dresses, denim, etc. The Indian boys-wear segment presently accounts for the bulk of the market share. The girls-wear, however, is also showing strong growth characterized by a gradual change in preferences owing to the changing trends. Traditionally, this segment was inclined toward ethnic and cultural clothing, but it is also moving toward more comfortable and contemporary garments. The kids apparel is extensively available across supermarkets, multi-brand retail outlets, hypermarkets, and exclusive stores.
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The escalating population of the country that comprises individuals below the age of 15 years, the inflating disposable incomes of the masses, and the rising number of working parents, especially in the urban areas, who are willing to spend more for the comfort and convenience of their children are among the primary factors driving the India kids apparel market. Besides this, the organized retailers and foreign investors are establishing brands that cater to the requirements of the youth, which is further augmenting the market growth. Moreover, the increasing participation of children in clothing purchase decisions, owing to the high exposure of the youngsters to media in urban and semi-urban regions and the growing awareness toward the labels which cater to them, are also catalyzing the market across India. Apart from this, several promotional strategies, focused advertising, the right product assortment, and improved visual merchandising by the leading players are acting as significant growth-inducing factors. Furthermore, the foreign brands that previously catered to adults have extended their lines to include children clothing, which is expected to bolster the India kids apparel market in the coming years.
List of 6 Kids Apparel Manufacturers | Top Kidswear Brands in India:-
1. Gini and Jony Limite
2. Aditya Birla Fashion and Retail Limited
3. Benetton India Pvt. Ltd.
4. Arvind Fashions Limited
5. Florintree Consumer LLP
6. Tiny Girl Clothing Company Private Limited
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Top 15 Children’s Wear Companies in the World
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