For centuries, perhaps even since the beginning of time, gold has kept its luster as a symbol of wealth, power, and prestige. Unfortunately, it’s often mired in controversy. The issues stem not from the inherent worth of the precious metal but from the way it is mined, processed, and brought to market. Similar to the diamond trade, there has always been a dark side to the gold industry, with exploitative practices, environmental damage, and slave labor often being a focal point of that conversation.
But there’s good news. Gold miners are all-in to help pioneer change in its sector by utilizing new technologies that allow them to prove commitment and adherence to the highest production and humanitarian standards. That puts trueGOLD in an excellent position to capitalize, especially from its unique technology that allows mining companies to show tangible and measurable verification and certification that their gold is sourced from ESG compliance mine sites.
Miners joining that effort, and many are, are turning to trueGold Pty Ltd. as a partner of choice to help deliver those messages. And for excellent reasons. As a controlled subsidiary of SMX PLC (NASDAQ; SMX), trueGOLD is unique in providing a definitive method to validate client-company statements with a revolutionary, invisible marking technology that brings reliable transparency and better accountability to the gold mining industry. Its use cases don’t end there.
Luxury watch, jewelry, and electronics companies that use gold in finished products are also ideal clients, replacing hours of tedious work to authenticate with a simple and quick product scan. For companies like eBay (NASDAQ: EBAY) that offer authenticity guarantees on the millions of watches and jewelry items sold, trueGOLD technology can be more than a processes game-changer; it could save them potentially billions of dollars and scoreless hours of labor-intensive time.
Providing Transparency Through The Supply Chain
For those just now learning about trueGOLD, it’s important to distinguish that while trueGOLD technology embeds identifying features, any comparison to barcoding to describe its benefits falls short of being accurate. Barcoding is an excellent tool contributing to wholesale and retail market efficiency and, indeed, was well worth the money it earned its originators. No one’s knocking barcode technology. It was and still is an across-the-board game-changer for industry. But it’s never been a tool used to authenticate. Able to deliver value that barcodes can’t, trueGOLD technology is best described as barcodes on steroids. It, too, provides specific identifying properties that lead to efficiencies. However, the similarities end there.
Unlike barcodes, trueGOLD technology can’t be altered and copied. Instead, once applied, trueGold marking technology becomes part of that gold’s DNA that survives all the different product and manufacturing processes through the entire lifecycle. Labeling the technology as revolutionary falls short of describing its significance and relevance to the current world. While transformative in many aspects, the most important value from a technological, industrial, and manufacturing standpoint is how trueGold’s technology improves gold-industry transparency, accountability, and ethical sourcing disclosures.
In other words, trueGOLD value isn’t limited to simply attaching an invisible brand identifier. Additional value comes from its ability to keep a record of origin, % of recycled gold it contains, and where it was recycled that can be tangibly detected from the actual gold bar and finished product itself via a real time nondestructive reader That ability is more than unique to trueGOLD; it’s also helping pave the path toward mainstream gold and jewelry sector use.
Supporting widespread adoption of trueGold’s marking technology is that it’s easy to implement and apply, providing a cost-effective and efficient drop-in solution within an existing supply chain. Once added, it enables substantial benefits for miners, manufacturers, consumers, and others – including the planet – in the value chain, strengthened through blockchain technology to maintain a historical record verifying the legacy of materials mined, used, or recycled. For the first time ever, miners, producers, suppliers, and recyclers can have the ability to track commitments made and kept.
Serving A Changing Mining-Sector Landscape
That could lead to significant client wins for trueGold, including from global mining behemoths like Barrick Gold (NYSE: GOLD), Franco-Nevada (NYSE: FNV), Newmont (NYSE: NMT), and Agnico-Eagle (NYSE: AEM), which are all overtly committed to greater transparency, accountability, and proof of staying true to humane and eco-friendly practices when mining. They can deliver that message through a partnership with trueGOLD technology, which can trace mined gold through a virtual memory of origin, thereby serving as authenticators, validators, and facilitators of an entire supply chain process.
Incidentally, while only recently getting its introduction to the US markets through parent company SMX, the technology has been actively used by the Israeli Government for over a decade. That extensive use adds substantial credibility to the company’s resume, supporting the perspective that the invisible marking technology could lead to considerable gold-sector interest. In fact, that’s happening. trueGOLD announced a working relationship with the Perth Mint in Australia, which may, in part, have contributed to an appraised value of trueGOLD in 2021 of between $75 million and $90 million.
Thus, investors wanting exposure to trueGOLD’s potential can seize it through SMX. The decision to do so may be a wise and timely one, especially on the heels of trueGOLD redefining what it means to “know your gold” by offering gold-mining-sector and luxury jewelry clients a method of transparency as well as the ability to tell the percentage of recycled gold in each product and production cycle. No other company can do that.
trueGOLD Provides A Voice For An Evolving Global Ecosystem
Moreover, given the robust IP portfolio behind the company’s technology, few, if any, ever will. For trueGOLD, its clients, consumers, investors through SMX, and the planet, that’s excellent news, especially in an age where the origins of products matter as much as the product itself. Perhaps better said, trueGOLD provides more than a marking technology; it also tells an accurate story of a product’s journey through the production lifecycle and its contribution to a circular economy.
Both are value drivers that can benefit everyone in the transaction loop. Miners can ensure they get a fair price, retailers can prove the ethical sourcing of their products, and consumers can make informed decisions. The sum of those parts is helping redefine trust in the golden age, and by all measures, trueGOLD is the innovative company at the forefront of expediting that change.
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