Global TV Analytics market research report provides a comprehensive study on production capacity, consumption, import and export for all major regions across the world. The TV Analytics market report offers the best professional in-depth study on the current state for the market. It also encompasses analysis, estimation, and discussion of important industry trends, market size, and market share. The market report also contains the drivers and restraints for the TV Analytics market that are obtained with the help of SWOT analysis, and also shows all the recent developments, product launches, joint ventures, mergers and acquisitions by the several key players and brands with their systemic company profiles, that are driving the market.
TV Analytics market research report brings into focus the key market dynamics of the sector. A range of definitions and classification of the industry, applications of the industry and chain structure are given in the report. The competitive landscape section of the report highlights a clear insight about the market share analysis of major industry players. The company profiles of all the top market players and brands with moves like product launches, joint ventures, mergers and acquisitions which in turn is affecting the sales, import, export, revenue and CAGR values are revealed in this market report.
Market Analysis: Global TV Analytics Market
Global TV analytics market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 6.61 billion by 2026, registering a CAGR of 17.75% in the forecast period of 2019-2026. This rise in market value can be attributed to the rising levels of competition between enterprises and impact of social media on marketing & branding of products.
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Major Market Competitors/Players: Global TV Analytics Market
IBM Corporation, Google, The Nielsen Company (US) LLC, Zapr, ALPHONSO INC., TVSquared, Amobee Inc., 605, Clarivoy, TVBEAT INC., Blix, DCMN, H-Tech, FiscOwl LLC, Edgeware AB, Realytics, Sorenson Media, FourthWall Media, Parrot Analytics Limited, iSpot.tv Inc., Admo.tv, Conviva Inc, iQ Media Group Inc., BrightLine Partners LLC And Others
Key Developments in the Market:
In May 2018, 605 announced the launch of a new approach for measuring the effects of TV advertising in relation to marketing, and sales of the products. The “605 Impact Index”, is expected to clearly deliver the impacts of TV advertising for the clients.
In February 2018, The Nielsen Company (US) LLC, announced the launch of “Nielsen Branded Integration Intel” a solution for the evaluation of advertising and product & brand exposures across the various networks.
Table Of Content:
Part 01: Executive Summary
Part 02: Scope Of The Report
Part 03: Global TV Analytics Market Landscape
Part 04: Global TV Analytics Market Sizing
Part 05: Global TV Analytics Market Segmentation By Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers And Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Segmentation: Global TV Analytics Market
By TV Transmission Types
- Cable TV, Satellite TV/DTH (Direct-To-Home), IPTV (Internet Protocol Television), OTT (Over-The-Top)
By Components
- Software, Services
- Managed Services
- Professional Services
- Support & Maintenance, Consulting
By Applications
- Competitive Intelligence, Churn Prevention & Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Others
- Brand Effectiveness, Customized Pricing
By Deployment Models
- On-Premises, Cloud
By Geography
- North America, South America, Europe, Asia-Pacific, Middle East and Africa
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Market Drivers:
Significant rise in usage of social media and its positive impact on branding and marketing of products is expected to drive the market growth
Rising intensity of business competition resulting in better results & analyzation of marketing and branding is also expected to drive the market growth
Market Restraints:
Lack of installed and working digital infrastructure required for the processing of TV analytics is expected to act as a restraint to the market growth
Lack of technically skilled and knowledgeable professionals and personnel required to evaluate the processes of TV analytics is also expected to restrain the market growth
Competitive Analysis: Global TV Analytics Market
Global TV analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of TV analytics market for global, Europe, North America, Asia Pacific and South America.
Customization of the Report: Global TV Analytics Market report can be customized to meet the client’s requirements. Please connect with us (sopan.gedam@databridgemarketresearch.com), we will ensure that you get a report that suits your needs.
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