Global TV analytics market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 6.61 billion by 2026, registering a CAGR of 17.75% in the forecast period of 2019-2026. This rise in market value can be attributed to the rising levels of competition between enterprises and impact of social media on marketing & branding of products.
Global TV Analytics Market, By TV Transmission Types (Cable TV, Satellite TV/DTH, IPTV, OTT), Components (Software, Services), Applications (Competitive Intelligence, Churn Prevention & Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Others), Deployment Models (On-Premises, Cloud), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026
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Key Insights in the report:
- Complete and distinct analysis of the market drivers and restraints
- Key Market players involved in this industry
- Detailed analysis of the Market Segmentation
- Competitive analysis of the key players involved
Key Developments in the Market:
- In May 2018, 605 announced the launch of a new approach for measuring the effects of TV advertising in relation to marketing, and sales of the products. The “605 Impact Index”, is expected to clearly deliver the impacts of TV advertising for the clients.
- In February 2018, The Nielsen Company (US) LLC, announced the launch of “Nielsen Branded Integration Intel” a solution for the evaluation of advertising and product & brand exposures across the various networks.
Market Definition: Global TV Analytics Market
TV analytics can be described as an analysing system that covers the viewer’s preferences and analyses the product & brand exposure for the companies, while delivering more of the same content from the preferred viewing content of the user. The platform analyses the raw data based on the location the user is viewing the content from and delivers the analysis for the same to the enterprise.
Competitors/Players: Global TV Analytics Market
- IBM Corporation,
- Google,
- The Nielsen Company (US) LLC,
- Zapr,
- ALPHONSO INC.,
- TVSquared,
- Amobee Inc.,
- 605,
- Clarivoy,
- TVBEAT INC.,
- Blix,
- DCMN,
- H-Tech,
- FiscOwl LLC,
- Edgeware AB,
- Realytics,
- Sorenson Media,
- FourthWall Media,
- Parrot Analytics Limited,
- iSpot.tv Inc.,
- Admo.tv,
- Conviva Inc,
- iQ Media Group Inc.,
- BrightLine Partners LLC.
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Competitive Analysis: Global TV Analytics Market
Global TV analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of TV analytics market for global, Europe, North America, Asia Pacific and South America.
Table Of Content:
Part 01: Executive Summary
Part 02: Scope Of The Report
Part 03: Global TV Analytics Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Part 04: Global TV Analytics Market Sizing
- Market definition
- Market sizing
- Market size and forecast
Part 05: Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Part 06: Global TV Analytics Market Segmentation By Product
- Market segmentation by product
- Market segmentation By Applications
- Market segmentation By End Users
- Comparison by product
- Others – Market size and forecast
- Market opportunity by product
Part 07: Customer Landscape
Part 08: Geographic Landscape
- Geographic segmentation
- Geographic comparison
- Americas – Market size and forecast
- EMEA – Market size and forecast
- APAC – Market size and forecast
- Key leading countries
- Market opportunity
Part 09: Decision Framework
Part 10: Drivers And Challenges
- Market drivers
- Market challenges
Part 11: Market Trends
Part 12: Vendor Landscape
- Overview
- Landscape Disruption
Part 13: Vendor Analysis
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Segmentation: Global TV Analytics Market
- By TV Transmission Types
- Cable TV
- Satellite TV/DTH (Direct-To-Home)
- IPTV (Internet Protocol Television)
- OTT (Over-The-Top)
- By Components
- Software
- Services
- Managed Services
- Professional Services
- Support & Maintenance
- Consulting
- By Applications
- Competitive Intelligence
- Churn Prevention & Behavior Analysis
- Customer Lifetime Management
- Campaign Management
- Content Development
- Audience Forecasting
- Others
- Brand Effectiveness
- Customized Pricing
- By Deployment Models
- On-Premises
- Cloud
- By Geography
- North America
- South America
- Europe
- Asia-Pacific
- Middle East and Africa
Market Drivers:
- Significant rise in usage of social media and its positive impact on branding and marketing of products is expected to drive the market growth
- Rising intensity of business competition resulting in better results & analyzation of marketing and branding is also expected to drive the market growth
Market Restraints:
- Lack of installed and working digital infrastructure required for the processing of TV analytics is expected to act as a restraint to the market growth
- Lack of technically skilled and knowledgeable professionals and personnel required to evaluate the processes of TV analytics is also expected to restrain the market growth
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