According to Arizton’s latest research report, the U.S. home improvement market is growing at a CAGR of 2.78% during 2023-2029.
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Report Scope:
Market Size (2030): $615.58 Billion
Market Size (2023): $522.25 Billion
CAGR (2024-2030): 2.78%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: End-Use, Project, Settings, Distribution Channel, and Region
Market Overview
The US home improvement market is experiencing significant growth driven by factors such as the integration of smart home technology, the rising popularity of outdoor living, increasing demand for personalization, and the need for home office upgrades. The market is also fueled by aging infrastructure, a growing DIY trend, and a focus on energy-efficient, sustainable products. The Covid-19 pandemic has further boosted DIY activities as more people spend time at home, leading to increased demand for home improvement products through both online and offline channels.
Key players in the market include 84 Lumber Company, Ace Hardware, Lowe’s, Menards, The Home Depot, and Sherwin-Williams, along with other notable brands like Amazon, Walmart, and Stanley Black & Decker. As remote and hybrid work cultures evolve, there is greater investment in home office spaces and related decor.
The Southern US region is the largest and fastest growing, driven by population growth and a warmer climate. Smart home technology integration, including security systems, home automation, and energy-efficient solutions, is a major trend. Additionally, consumers are increasingly seeking personalized and functional home upgrades, particularly in bathrooms and kitchens.
Key Developments
- Renovo Home Partners brings together leading home improvement companies from across the country and gives them the tools they need to grow within their unique markets. They partner with companies with a focus on high-volume, quick-turnaround bath, window, siding, roofing, and other remodeling services. In 2022, Renovo Home Partners acquired Minnesota Rusco.
- In 2024, Groundworks, the fastest-growing and leading company of water management solutions, continues its progress with the opening of new offices located in Louisville, KY, Atlanta, GA, and San Jose, CA.
Market Trends
Personalization and Customization in the US Home Improvement Market
The US home improvement market is seeing a significant shift toward personalization and customization, driven by changing consumer lifestyles and preferences. Homeowners are increasingly seeking living spaces that reflect their unique needs, identities, and tastes. Key factors influencing this trend include individual expression, technological advancements, functional needs, health and wellness considerations, increased consumer knowledge, and growing affluence. Remarkably, 72% of US homeowners prefer home improvement over selling, choosing to customize their spaces instead.
This personalization trend is evident in various areas, including interior design (custom furniture and fixtures), outdoor living (custom decks, patios, gardens, and landscaping), personalized outdoor kitchens, and custom additions like home offices and sunrooms. Customization allows homeowners to express their unique tastes through various materials, layouts, and designs. Technological advancements, such as virtual reality and 3D modeling, enable homeowners to plan and visualize custom designs with greater ease. Online platforms offer a broad range of customization options, from furniture to fixtures. High-income homeowners are particularly driving this trend, heavily investing in custom home improvements. As consumer demand for personalized living spaces grows, this trend is set to continue shaping the home improvement market in the years to come.
Rising Demand for Home Office Upgrades
The increasing demand for home office upgrades is another significant trend reshaping the US home improvement market. The boom in remote work and hybrid work models is changing how homeowners use their living spaces, leading to a rise in home office renovations focused on creating comfortable, functional, and aesthetically pleasing environments.
The Covid-19 pandemic accelerated the shift to remote work, and many companies have adopted hybrid work models, requiring employees to set up dedicated, functional workspaces at home. This has spurred a surge in demand for well-equipped home offices. Modern home offices require advanced technology setups, including multiple monitors, high-quality video conferencing tools, and high-speed internet. As a result, homeowners are investing more in lighting, wiring, and smart home technology integration.
Additionally, there is a growing emphasis on creating conducive work environments, which includes using noise reduction materials, ergonomic furniture, and ensuring proper lighting. Aesthetic appeal is also important, with homeowners focusing on creating backgrounds that look good on camera. This has led to increased demand for decorative shelving, accent walls, and other design elements that enhance the visual appeal of home office spaces.
Southern US Region to Hold Largest Share in the Market
The Southern US region is the largest and fastest-growing market in the US home improvement industry, driven by factors such as rapid population growth, a large stock of single-family homes, and a warm climate. This region accounts for 38% of the US population, with states like Florida, North Carolina, Georgia, and Texas leading the way in home improvement activity. These states attract new residents due to lower living costs and abundant economic opportunities.
The warm climate in the South fosters a strong demand for outdoor living spaces, such as pools, gardens, landscaping, decks, and patios. It also leads to the frequent maintenance of home systems due to climate-related wear and tear. Additionally, homeowners are increasingly investing in energy-efficient home systems, including roof replacements, siding improvements, and window upgrades to enhance storm resistance and energy efficiency.
Bathroom and kitchen remodels are significant drivers of home improvement spending in the region, with many homeowners opting for renovations and repairs. Family-centric spaces and open floor plans are popular trends in interior room remodels. As the population continues to grow, there is rising demand for additional bedrooms, garages, and other home expansions.
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Segmentation & Forecast
End-Use
- Interior Room Models
- Home System Upgrades
- Outdoor Upgrades
- Home Exterior Upgrades
- Additions
Project
- Professional
- DIY
Settings
- Urban
- Rural
Distribution Channel
- Offline
- Online
Region
- South
- West
- Midwest
- Northeast
Key Vendors
- 84 Lumber Company
- Ace Hardware Corporation
- Lowe’s
- Menards
- Masco Corporation
- The Home Depot
- Tractor Supply Co.
- The Sherwin-Williams Company
- Amazon
- Dreamstyle Remodeling, Inc.
- DuPont
- Empire Today
- Ferguson Enterprises, LLC.
- Floor & Décor
- Great Day Improvements, LLC
- Groundworks, LLC
- Henkel
- NewSouth Window Solutions, LLC
- Renovo Home Partners
- Renuity
- Stanley Black & Decker
- Thompson Creek
- True Value Company
- Walmart
- Wayfair
- Window World
The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the U.S. home improvement market. Request for Free Sample to get a glance of the report now: https://www.focusreports.store/report/us-home-improvement-market-report
What Key Findings Will Our Research Analysis Reveal?
What is the size of the U.S. home improvement market?
What is the growth rate of the U.S. home improvement market?
What are the major trends contributing to the U.S. home improvement market?
Which region dominates the U.S. home improvement market?
Who are the major players in the U.S. home improvement market?
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