The U.S. relaxation beverage market size is expected to reach USD 1.01 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 22.7% during the forecast period. Rising need for stress relieving and sleep promoting aids coupled with growing consumption of healthy beverages is the key factor driving the growth.
Relaxation beverages are the nonalcoholic beverages which help reduce stress, anxiety, improve focus, and promote better sleep owing to the presence of more than one active calming ingredient. Valerian root, kava root, l-theanine, chamomile, GABA, and melatonin are the key ingredients in a relaxation beverage which provides the calming effect.
The U.S. relaxation beverage market is anticipated to witness an exponential growth over the forecast period on account of increasing number of CBD infused relaxation beverages. Furthermore, growing stress level among millennials in the country coupled with increasing demand for non-alcoholic, drug-free, stress relieving products is expected to augment demand.
Relaxation drinks is likely to remain the most lucrative product segment over the forecast period owing to ease of consumption and availability of multi-flavor products. Furthermore, the introduction of CBD drinks is expected to strengthen the product segment. In addition, the wide availability of relaxation drinks is also a key factor contributing to higher product adoption.
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Demand for relaxation drinks from the New York State is expected to register the fastest CAGR in U.S during the forecast period, on account of its higher per capita income. Furthermore, to tackle rising chronic stress and insomnia, consumers in the state are expected to prefer relaxation beverages over the pharmaceutical sleeping aids.
Further key findings from the report suggest:
- In terms of revenue, relaxation mixes segment is projected to ascend at a CAGR of 24.4% over the forecast period
- Relaxation drinks led the product segment with a market share of over 90.1% in 2018
- Texas led the U.S. relaxation beverage market in 2018, accounting for a revenue share of 16.2% in 2018
- High disposable income to spend on discretionary products such as relaxation beverages coupled with rising health consciousness has led to increasing consumption
- Rising chronic stress among millennials and generation Z is also expected to drive the demand for relaxation beverages in the U.S.
- The market is in development phase and is witnessing a large number of acquisitions. Key players operating in the industry are small sized beverage companies, few of which prefer outsourcing of manufacturing activities
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Key Topics Covered
Chapter 1 Methodology and Scope
1.1 Information Procurement
1.1.1 Purchased Database
1.1.2 GVR’s Internal Database
1.1.3 Secondary Sources
1.1.4 Third Party Perspective
1.1.5 Primary Research
1.2 Information Analysis & Data Analysis Models
1.3 List to Data Sources
Chapter 2 Executive Summary
2.1 Market Insights
2.2 Segmental Insights
2.3 Competitive Insights
Chapter 3 Market Variables, Trends & Scope
3.1 Market Lineage Outlook
3.1.1 Parent Market Outlook: FUNCTIONAL Beverages
3.1.2 Related Market Outlook: ENERGY drinks
3.2 Penetration & Growth Prospect Mapping
3.3 Value Chain Analysis
3.3.1 Raw Material Trends
3.3.1.1 Major Raw Material Analysis
3.3.1.2 Procurement Best Practices
3.3.2 Manufacturing Trends
3.3.2.1 Technology TRENDS
3.3.2.2 Outsourcing and Contract Manufacturing Trends
3.3.3 Cost Structure and Profit Margin Analysis
3.3.3.1 Average Selling Price Analysis
3.3.3.2 Profit Margin and Cost Analysis
3.3.4 Sales Channel Analysis
… continued
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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