Global breakfast cereals market value is expected to surpass USD 79 billion by 2030, finds Bekryl Market Analysts. Top seven players to account for over 90% of global revenue share. Over the last five years, the competition in breakfast cereals market has heightened with many regional players emerging in already saturated market. Companies are focusing on regional taste flavored products to ensure long term sustainability and gain market share over the time period. Globally, the industry will be driven by demand for healthy and organic breakfast cereal
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Some key trends from the global Breakfast Cereals market:
Trend#1: North America to Dominate the Global Breakfast Cereal Market Revenue
North America is estimated to account for 35.8% of global revenue share in 2022. It is expected to hold its market dominance throughout the forecast period. The industry is highly saturated and is facing stiff competition from alternative breakfast segment. Millennial consumers have wide range of choices ranging from energy bars to biscuits. Cutthroat competition has led cereal companies to invest in product innovation. Various new flavor variants were launched in 2017 and 2021. The trend is likely to continue to maintain market presence. Also, companies are increasing their foodservice distribution networks to minimize the competition from outside the industry.
Trend#2: Breakfast Cereals Companies are Tapping Teens and Young Adult Population to Drive Revenue
Less than a decade ago, cereals use to enjoy the dominance on almost each age group. However, in last few years, the trend has shifted towards 12 to 21 age group population. There has been rise in overall consumption of breakfast cereals among teenagers as compared to middle aged and aging population. As such, companies are focusing mainly on enhancing products with wide range of flavors. Few companies are also investing on packaging to build brand reputation among young consumers.
Trend#3: Hypermarkets and Supermarkets to Account for 65% of Global Breakfast Cereals Sales in 2022
Offline shelves still dominate the global sales of breakfast cereals. Over 65% of breakfast cereals is estimated to be sold through hypermarkets and supermarkets in 2022. Large number of consumers prefer buying groceries from supermarkets. While supermarkets dominated the global point of breakfast cereals sales, independent grocery stores are preferred choice of consumers in South East Asia.
Trend#4: Organic Cereal Launch Likely to be at Center of Strategic Breakfast Cereal Business Expansion
Companies are focusing on launching organic cereals in order to provide healthy cereals and create brand presence among millennial. Various such products are expected to be launched by 2030. Organic cereals is growing at a CAGR of 7.9% and will capture a chunk of market by 2030.
Some key global Breakfast Cereals market players are:
PepsiCo
Nestle
Marico Limited
Calbee Inc.
Bagrrys
General Mills
Kellogg Company
B&G Foods
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Bekryl has analyzed the breakfast cereal market value by:
By Cereal Type:
Ready to Eat (RTE) Cereals
Hot Cereals
By Distribution Channel:
Supermarkets
Hypermarkets
Company Outlets
Grocery Stores
Convenience Stores
Online Sales
Others
About Bekryl
Bekryl Market Analysts is a global market research and consulting service firm that helps industry stakeholders to take smarter decisions and achieve remarkable growth in today’s disruptive business environment. We bring together data, leader’s opinion and analytical service to help client define their growth strategy ranging from mergers and acquisitions based strategic decisions to finding market opportunity in business verticals namely chemicals, food & beverages, automotive, electronics and industrial production.
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