Vacation SafeGuard Limited (VSG), the first and only 100% Loyalty Cash Back Program that is protected by insurance is shaping the future of the vacation ownership industry with the many applications for its Loyalty Cash Back Program, including developer-driven built-in exit strategies.
In its most simple format, Vacation SafeGuard delivers a highly customizable 100% cash back program, where vacation club operators can improve their value proposition by offering new and existing members the opportunity to receive all of their original purchase price back, simply by staying loyal to the club for a set period of time. The program is structured entirely differently from all other cash back related programs previously available. It is based on a structured finance model that requires no breakage, and because of that, it has been able to secure insurance as a “safeguard” on the funds to ensure a 100% payout to all qualifying customers.
However, throughout a year of rapid growth, the incredible flexibility of the program has enabled Vacation SafeGuard to customize programs for its clients that have sparked a new direction towards customer-centric programs for many clubs, by proactively building in an exit strategy.
“In working with clubs of all sizes, we noticed that the desire to provide shorter-term entry products but still maintain opportunities to upgrade to longer memberships is greater than ever. But there’s something else that they all wanted, and that was to be able to offer a clear exit strategy – and we have the perfect solution.” Says Duane Lee, CEO, Vacation SafeGuard.
Traditionally, vacation club memberships are difficult for members to try to sell themselves, and resort developers have long desired a way to provide their own solution for members that no longer wish to travel that gives value back to the member, while not heavily impacting the finances of the club.
By using the Vacation SafeGuard Loyalty Cash Back Program, vacation club operators that choose to, can now proactively include a finite end date to a club membership, where the customer receives back all of the money from their initial purchase, and the resort/club automatically re-acquires the club inventory bypassing fees normally associated with reacquisition, and giving them the opportunity to sell the member a new/extended membership, or resell the membership to a new customer, or even sell the resort as a whole entity once all memberships expire.
Vacation SafeGuard can also be used throughout the term to enhance upgrades and allow the member to upgrade early using credit already accrued, extend their length of membership and still retain 100% of their money back, providing the member with more control over their membership size and length, and giving the club a better value proposition that drives more first day sales and upgrades.
Many clubs are now are looking towards this model as a credible and sustainable way to improve customer satisfaction with the product and more effectively manage the online resales market, thereby maintaining price integrity in their product. Using Vacation SafeGuard as the vehicle for offering Cash Back takes all liability and associated costs away from the resort developer/vacation club and guarantees the customer will always receive their entitlement.
Other Vacation SafeGuard clients are looking to use a similar method to assist “sold out” or “legacy” resorts that are not in active sales and suffering from aging membership bases and aging resorts. The Loyalty Cash Back Program can be adapted to provide an incredible value proposition alongside a new travel club product that relinquishes a member’s annual obligations to the original club while improving their vacation options, again with a finite end date so they do not have to worry about long-term membership dues. This program helps companies to reacquire enough of the inventory at an aging resort quickly to help it recover and eventually be repurposed, providing a good outcome for the members, club operators and resort owners.
The Vacation SafeGuard 100% Loyalty Cash Back Program is protected by a suite of A+ rated insurance and a Financial Guaranty policy that completely secures the pool of funds held in trust and guarantees all payouts.
For more information on the many varied applications for Vacation SafeGuard visit http://intuitionbrandmarketing.com/safeguard
About Vacation SafeGuard
Vacation SafeGuard Limited (VSG) is a one-of-a-kind service provider in the direct sale industry. With its unique Cash Back Program, VSG is an industry leader in consumer protection. Clients who buy products and programs from affiliated companies have the option to receive 100% of their full purchase price back after a specified term. Headquartered in Toronto, Ontario, VSG’s 100% Cash Back Program is fully protected by insurance. For more information, visit https://www.vacationsafeguard.com/
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