Variable Data Printing Labels Market Scenario
Variable data printing is a form of digital printing where elements such as text, graphics and images are changed from one printed piece to another by using information from an external database. Variable data printing labels allows personalizing the printing requirements according to a specific set of data. The growth of the market is expected to be driven by the ability of variable data printing labels to generate customized product information and serialized number printing at low cost and in less time. The variable data printing label is gaining importance with the rapid increase in the use of printing barcodes in various industry verticals such as pharmaceutical, consumer goods, and food & beverage. With the increase in the concept of barcode scanning for generation of invoices and the increase in demand for huge volume inventory tracking, the variable data printing labels market is growing significantly. The growth of packaging industry is also contributing significantly to the growth of the market.
Global variable data printing labels market is expected to grow at ~14% CAGR during the forecast period.
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HP Inc. (U.S.), WS Packaging Group, Inc. (U.S.), Canon Inc. (Japan), Cenveo, Inc. (U.S.), 3M Company (U.S.), Quad/Graphics Inc. (U.S.), Xerox Corporation (U.S.), Avery Dennison Corporation (U.S.), R.R. Donnelley & Sons Company (U.S.), Mondi Plc. (South Africa), are some of the prominent players at the forefront of competition in the global variable data printing labels market and are profiled in MRFR Analysis.
Global Variable Data Printing Labels Market – Competitive Analysis
The market is characterized by the presence of many large players.Variable data printing labels appears to be highly competitive. International players who are increasingly expanding their footprint in the developing economy, making it difficult for regional vendors to compete with them, especially in terms of features such as product differentiation, product portfolios, quality, and pricing. The market is witnessing intensified competition which is expected to get more intensified further during the forecast period.
In 2017, the new joint venture from Bobst and Radex has introduced three label printers, which can print up to seven colours on a variety on substrates – paper, self-adhesive and wet-glue labelstock and flexible materials – at production speeds of up to 100 m/min (328 fpm) with a native resolution of 1200×1200 and optical 2000 dpi. Central to the digital innovation of these machines is the Mouvent Cluster, an digital printing technology based on a highly integrated cluster, which represents a quantum leap for the industry.
Domino Digital Printing Solutions is set to launch the new K600i White digital print module on Stand No 9A60 at Labelexpo Europe 2017. This solution is particularly well suited to printing high definition white text in very small point sizes onto personal care labels and for other transparent label applications. And with variable data printing (VDP) capability, it can be used for personalised promotions allowing you to add individuals’ names and different places, and for promotional games, providing a real ‘added value’ offering.
HP introduces breakthrough solutions to enable converters to digitally print any label. The company announced a new portfolio of solutions for digital printing and embellishment of labels in any quantity for any application, in another industry-leading move to transform labels and packaging printing from analog to digital, enabling converters to profitably grow their businesses into new markets.
Global Variable Data Printing Labels Market – Segments
Global Variable Data Printing Labels Market is segmented in to 4 Key dynamics for an easy grasp and enhanced understanding.
Segmentation By Type : Comprises – Release Liner, and Linerless Labels
Segmentation By Composition : Comprises – Facestock, and Topcoat
Segmentation By Application : Comprises – Food & Beverage, Pharmaceuticals, Personal Care, Consumer Goods, and others
Segmentation By Regions : Comprises Geographical regions – North America, Europe, APAC and Rest of the World
Regional Analysis of Variable Data Printing Labels Market:
The Asia-Pacific region is expected to grow the highest in the forecast period due to the presence of developing nations such as China and India, increase in the health & safety concerns among people, and the rapid increase in demand for consumer goods and lifestyle products. China is a leading manufacturer and supplier of printing materials and equipment. Thus, the region showcases huge growth opportunities for the variable data printing labels market.
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The report for Variable Data Printing Labels Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions
Intended Audience:
- Variable data Printing labels manufacturers
- Distributer & Supplier companies
- End Users
- consultants and Investment bankers
- Government as well as Independent Regulatory Authorities
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