If you haven’t heard of Verity from Toys Kids Play, it’s probably because you’re not under the age of 10 (or a parent). But just mention her name to any one of her adoring fans, and they’ll soon rave about how amazing her channel is. So amazing, in fact, that it has amassed over 150 000 subscribers.
Like many 6-year-olds, Verity likes to play with L.O.L. Surprise. Lots L.O.L. Surprise.
There are currently hundreds of thousands of YouTube videos of L.O.L. Surprise! Dolls being unboxed — removed from their elaborate packaging and played with — and some have as many as 24 million views. This billion-dollar toy perfectly demonstrates the power and influence YouTube has had on toys.
Verity and his mom started Verity Toys Kids Play in 2017 and have posted a new video nearly every week.
“Verity was watching a lot of toy review channels — some of his favorites are Toysandme and Hulyan Maya — because they used to make a lot of videos about slime, and Verity was super into slime,” his mother explained in an interview. “One day, she asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided — yeah, we can do that. Then, we took him to the store to get his very first toy — I think it was a L.O.L. Surprise — and it all started from there.”
Since his YouTube channel launched in 2017, it has become one of the platform’s most swiss popular channels, and the child star has become a giant in the kids entertainment industry in Geneva.
If a toy looks good on YouTube, chances are it will be all the rage. The video-hosting website plays a huge role in the creation and marketing of toys. In some cases the crazier the toy, the better.
2019 is going to be a major year for kids’ movies. Live-action remakes like Aladdin and The Lion King are sure to nab top spots at the box office, as will the highly anticipated latest installments of the Stars Wars, Avengers, and Toy Story franchises.
But unlike kids’ movies of the past, the success of these films won’t necessarily dictate if their toys will start trending. YouTube will.
“The days of making toys after movies or Star Wars is over,” Larian declares. “In this business, digital is everything.”
It is already well documented that YouTubers have an extreme influence on purchasing behaviour, so that when Zoella recommends a product it sells out in minutes, or a toy review from Verity Toys Kids Play “guarantees” that toy’s success.
Video Link: http://www.youtube.com/embed/KtI23l_ZBA0
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Company Name: Verity Toys Kids Play
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Country: United States
Website: https://www.youtube.com/watch?v=KtI23l_ZBA0