Wallpaper Market Overview:
Wallpapers are sheets that are used to cover the walls and decorate them. The maybe used at home, in offices or any buildings as such. They vary in colour, design, pattern, application features, and are increasingly becoming popular with today’s generation. They help mask flaws that the wall may otherwise have. By product type, the wallpaper market can be divided into vinyl-based wallpaper, fibre type wallpaper, pure paper type wallpaper, non-woven wallpaper among others. They can be used for residential, commercial, administrative or entertainment purposes.
Wallpaper Market is expected to grow at a CAGR of XX% from 2016 to 2023, to reach USD XX billion by 2023.
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Wallpaper Market Drivers and Restraints:
Increase in real estate coupled with the durability and convenience of installation of wallpapers in comparison to wall paintings has helped the global market’s demand for wallpaper substantially. Further, because of its safer presence by virtue of the absence of harmful substances such as lead, which might otherwise be present in paints has fuelled its growth. A segment of the wallpaper category called luxury wallpapers are by far the most modern and innovative form of wallpapers because of their multiple feature benefits like mark-proof, water-proof and smell-proof. They can come plain as lining paper with repeating patterns or as a single non-repeating large design over a set of sheets.
Growing economies, improving disposable incomes, growing sophistication of the middle-class housing needs, need for more eco-friendly options and a change in attitude of one and all pertaining to the needs of the home are all key drivers to the growth of the wallpaper business. Newer, low toxic variants are making an entry into the wallpaper market globally with digital prints via inkjet and electrophotography, which contributed to 52% of the market share in 2017. The wallpaper market is constantly innovating itself launching easy-to-apply-and-remove and light weight variants with breathable fabrics that limit moulds on walls and with changing customer needs, the market will fight it out strongly enough to sustain until something better in terms of benefits comes along.
Wallpaper Market Geographic Segmentation:
Geographically Wallpaper Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and South America. With over 44% share of the world construction spending by 2020, Asia ranks as an important market for wallpapers and is hogging 1/3rd the market demand currently. However, the market leaders are Western Europe, with their impeccable taste in style and beauty, they possess 37.5% of the wallpaper market followed by Asia and then North America with 23.3% market share.
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Wallpaper Market Key Players:
The key players are Asheu, A.S. Création, Marburg, Osborne&little, Zambaiti Parati, Sandberg, ROMO, Filpassion, Brewster Home Fashions, Arte-International, York Wallcoverings etc.
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