The global Web Content Management Market size is forecasted to reach $15.6 billion by 2026, growing at a CAGR of 16.2% from 2021-2026. The increasing adoption of web content management among various industry verticals such as media & entertainment, healthcare and so on is set to be the major driver for the growth of the market over the forecast period. Additionally, adoption of cloud based workflow management among organizations for document management and managing digital content in content repositories and Application Programming Interfaces (APIs) will accelerate the market growth scope for Web Content Management provider companies during the forecast period 2021-2026. Moreover, increasing demand for video-based content metadata is one of the major drivers that can drive the Web Content Management Market during the forecast period due to increasing digital media consumption. Such factors are analyzed to drive the market during the forecast period 2021-2026.
Web Content Management Market Segment Analysis- By Deployment mode
Cloud based Web Content Management segment is analyzed to account for the highest CAGR of 20.2% in the global Web Content Management Market during the forecast period 2021-2026. Cloud-based web content management system can seamlessly store, arrange and share the content. It also permits multiple professionals to work together concurrently on homogenous projects. Cloud based management system is crucial for websites which produce a huge number of content on a regular basis. In October 2020, OpenText announced the OpenText Developer Cloud. This Developer Cloud is a new cloud platform for application development centered on OpenText information management services. OpenText Developer Cloud offers creative customer solutions to control information as well as setting up a community of innovators that can create better enterprise applications.
Web Content Management Market Segment Analysis- By Industry Vertical
Based on industry verticals segmentation, Media & Entertainment held the highest Web Content Management Market share of around 18.9% in the global Web Content Management market in 2020. The factors such as increasing demand for dynamic content and to improve security as well as sustain consumer trust have been contributing to the increasing demand for web content management among media & entertainment industry, thereby boosting the growth of the market. Media & Entertainment organizations often face challenges that can hamper their customer traction, brand relevance and revenue growth. By adopting web content management, organizations can retain customer royalty with Omni-channel experience as well as helps in meeting regulatory compliance with confidence. In 2019, OpenText Corporation was named as a global leader in digital asset management for OpenText Media Management solutions offering better library services, video capabilities and better support for emerging content. Such developments can influence the market growth of Web content management in the long run.
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Web Content Management Market Segment Analysis-By Geography
North America held the highest Web Content Management Market share of around 34.9% in the global Web Content Management market in 2020 and is further set to grow at a significant rate during the forecast period 2021-2026, followed by APAC and Europe. The factors such as high speed internet connection and increasing penetration of digitalization have been contributing to the market growth across the North America region in long run. Moreover, the growing demand of video based content in USA and Canada influences the market growth in this region. As per IndustryArc recent study, 232 million users watched streaming videos on all devices in USA and it has been estimated that 25% USA households will cutoff cable subscriptions by 2022, thus creating create opportunities for the growth of the Web Content Management market. Furthermore, presences of major players have contributed to the development of various content management systems. In April 2020, HubSpot, a US based firm, announced a new content management system i.e. CMS Hub. It was designed to provide speed, security as well as scalability to growing businesses. Such developments influence the growth of the market.
Web Content Management Market Drivers
Rise in adoption of Workflow Management
Increasing adoption of workflow management solutions acts as one of the major drivers for the growth of Web Content Management Market. The factors encompass increasing demand for streamline business processes, access to information and achieving cost efficiency which contribute to the growth of the Workflow Management. Additionally, cloud based workflow management is growing in popularity among organizations, owing to its efficiency and real time visibility. In February 2021, Nintex announced the latest version of next generation Nintex Workflow Cloud that will help organizations to transform their operations digitally such as analyzing data and automate workflow activities. Such developments can influence the market growth of Web Content Management in the long run.
Increasing demand for video based content is one of the major drivers that can drive the Web Content Management Market during the forecast period
Rising demand for video based content is one of the major drivers that can drive the Web Content Management Market during the forecast period, owing to increasing digital media consumption. The factors such as increasing use of smart phones and access to high speed internet connection have contributed to the adoption of video based content among customers. Moreover, Netflix, Amazon Prime, Hulu, Roku, and so on have emerged as digital media leaders. These leaders spends hefty amount on advertising content, which create opportunities for the growth of the market. In April 2021, Netflix had revealed that it planned to invest over $17 billion on content in 2021, comparatively higher than $11.8 billion in 2020. Such investments can create opportunities for the growth of the Web Content Management Market.
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Web Content Management Market Challenges
High Cost
High cost of web content management solutions acts as a major challenge restraining the market growth of Web content Management. Apart from licensing fee, the implementation cost of web content management software is also quite expensive. Moreover, there is a chance of loss of data while transferring the present content from legacy systems to new Web Content Management system that is another factor that can reduce the adoption of web content management solutions. Furthermore, Web content management poses a higher security risk if not maintained and updated. Owing to the above mentioned factors, adoption of web content management will be significantly impacted, thus hampering its market growth.
Web Content Management Market Landscape
Partnership, Acquisitions, Collaboration, technology launches and R&D activities are key strategies adopted by players in the Web Content Management Market. The Web Content Management Market top 10 companies include Adobe Systems Incorporated, Microsoft Corporation, Oracle Corporation, OpenText Corporation, Progress, IBM Corporation, Crownpeak Technology, Upland Software, Sitecore Corporation A/S and E-Spirit AG.
Acquisitions/Technology Launches
In April 2021, OpenText Corporation announced the new content services platform i.e. OpenText Core Content and OpenText Core Case Management. The new content platforms are multi-tenant cloud offerings that are quick and easy to deploy and can be used to address unique line of business, departmental and industry needs.
In April 2021, Sitecore Corporation A/S, the global leader in digital experience management software, had completely acquired Four51, Inc., a provider for modern B2B and B2C experiences for enterprise brands. The acquisition will enable the company to define the digital experience market moving forward.
Key Takeaways
Cloud based Web Content Management segment is analyzed to witness the highest growth rate in the Web Content Management market during the forecast period 2021-2026, owing to its efficiency.
Media & Entertainment industry is anticipated to grow with the highest CAGR of around 18.9% in the global Medical Sensor Market during the forecast period 2021-2026, owing to increasing demand for dynamic video content.
North America region is analyzed to witness fast growth in the global Web Content Management market during 2021-2026, owing to consumer preference for video based content.
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