Whimsy Meets Sustainability: MOMIJI’s Handcrafted Rattan Creations Debut at Playtime New York

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Singapore-based brand MOMIJI is set to make its U.S. debut at the upcoming Playtime & Kid’s Hub New York, the premier trade show for the children’s fashion and lifestyle industry. Known for its whimsical, handcrafted rattan designs that blend sustainability with timeless artistry, MOMIJI aims to captivate buyers and industry professionals as it enters the U.S. market.

Held from February 9–11, 2025, Playtime New York brings together a curated selection of innovative independent designers and established international labels. For MOMIJI, this milestone marks the next chapter in its mission to redefine family spaces through sustainable, handcrafted furniture, toys, and home décor.

“Designs That Honor Both Childhood Wonder and the Planet”

Founded by Cissy and Jasmine, two moms inspired by their children and the growing need for sustainable solutions in the home, MOMIJI fuses ethical craftsmanship with playful design. The brand’s name, meaning “maple leaf” in Japanese, symbolizes balance, growth, and the enduring beauty of nature—values that are deeply embedded in every piece they create.

“Playtime New York is the perfect stage for us to share our story with a global audience,” said Jasmine, MOMIJI’s co-founder. “Our mission is to redefine family spaces with designs that honor both tradition and the planet, and we’re excited to connect with buyers who share our vision.”

Cissy added, “We want our pieces to inspire families to rethink how they consume and connect with their homes. Sustainability isn’t just a trend for us—it’s at the core of everything we do.”

What to Expect at MOMIJI’s Booth

Visitors to MOMIJI’s booth will experience a curated selection of the brand’s standout creations, including:

These products, handcrafted by Indonesian artisans using sustainable materials, reflect MOMIJI’s commitment to ethical design. The brand uses non-toxic paints, premium vegan leather, and renewable rattan, ensuring each item is both safe for children and environmentally responsible.

A Global Movement Rooted in Sustainability

MOMIJI has been pioneering bespoke rattan design since 2019, earning a loyal following in Singapore before expanding globally. The brand aligns its practices with the United Nations Sustainable Development Goals 8 (Decent Work), 10 (Reduced Inequalities), 11 (Sustainable Cities), and 12 (Responsible Consumption).

“Our commitment to sustainability extends beyond our products,” Jasmine explained. “We partner with artisans in Indonesia under fair trade conditions, ensuring our designs support communities while challenging today’s throwaway culture.”

About Playtime & Kid’s Hub New York

Since its inception in 2010, Playtime New York has become the leading event for the children’s fashion and lifestyle industry in the United States. The addition of Kid’s Hub in 2021 expanded its reach, creating a platform that blends independent innovation with global perspectives. The show attracts buyers, press, and industry leaders seeking the latest trends, unique craftsmanship, and engaging designs.

Visit MOMIJI at Playtime New York

MOMIJI invites buyers, press, and industry professionals to visit its booth (booth E04 in The Altman Studio) from February 9–11, 2025, at the Metropolitan Pavilion. Discover how MOMIJI is transforming family spaces with designs that fuse sustainability, artistry, and a touch of magic.

For media inquiries, interviews, or high-resolution images, please contact The Conscious Folks at: Olga@theconsciousfolks.com.

Media Contact
Company Name: MOMIJI
Contact Person: Olga
Email: Send Email
Phone: 0174809121
City: New York
State: NY
Country: United States
Website: momijikids.com