The use of social media platforms is getting more and more common these days. With the passage of time, new users are joining these platforms, which in turn is making these platforms a hot place to market or advertise your brand. In fact, the big brands are leaving no stone unturned in enticing the online audience by hiring influencers and uploading ad content pieces. Without any doubt, the potential associated with today’s social media sites is quite huge. But, before you can cash in the opportunities, you must get your company’s social media accounts verified.

What is social media verification?

If you use sites like Facebook, Twitter, and Instagram, you must have come across accounts or profiles having a blue tick or checkmark right beside their profile/account name. It is an indication that the profile is a verified one. In simple words, it is a legit or genuine account. Every social media platform has its own verification department. Their job is to check whether the account created by the user is actually him/her or an imposter. But, why is it so important to have your account verified? Why can’t you expect great outcomes from an unverified account? Let Facilius Inc find out.

Reasons why verification holds so much of importance nowadays

1. It gives authority to your voice

When there is a lot of noise out there, you need a powerful voice which can be heard easily by your audience. In the world of online social media, competition in every sector is quite high. If you want your targeted audience to pay attention to the updates, posts, or announcements made through your social media account, you have to sound authoritative. This is where a verified Facebook, Instagram, or Twitter account can help you out. When the users will find that the posts in their timeline are coming from a genuine account, they will consider it as a legit one. As a result, they will pay more attention to its content pieces, rather than simply ignoring them.

2. Verified accounts have more impact

One of the core purposes of sharing content pieces through your social media accounts is to expand the reach of your brand. You would want your brand to be known and recognized by millions of online users. But, it is not possible unless you get your social media accounts verified. Instagram alone has a billion users, and over 500 million among them use the platform on a daily basis. On a daily basis, they scroll through dozens of posts. When the quantity of content is so huge, your content pieces would need more power to make an impact. When you post images or upload video content through a verified account, they leave a better impression in the mind of your audience. A simple blue tick is enough to make them pay attention to your account.

3. It improves customer engagement

Nobody likes wasting time by interacting with users who look or sound completely fake. If you are running a business or working as a fitness expert, online users will interact more when they find your social media account to be a verified one. More and more users will start following your account, which in turn will enhance the level of engagement of your posts. When a higher number of customers will engage with your posts, they will start sharing your content. In this way, your brand would turn out to be more popular among social media users.

4. Verification improves ranking

Yes, verified Facebook, Twitter, or Instagram account can also have a positive effect on the search engine ranking of your website. Google’s search engine algorithm pays more importance to websites that have verified accounts across different social media platforms. Besides improved ranking, verification also enhances the likelihood of getting verified on other social media platforms. For example, if you have a verified Facebook account, the process of getting verified on Twitter and Instagram will become much easier than before.

5. It helps improve sales

At the end of the day, the key purpose of marketing is to improve your company’s sales figure. Verification can help you achieve the same. Social media platforms like Facebook and Instagram are being widely used these days for marketing and promotional reasons. Marketing experts know how to pitch a brand according to the purchasing behavior of your targeted customers.

So, those are some of the reasons why social media verification has turned out to be so crucial in the present time. There are plenty of other reasons that you can add in this list. To get your social media accounts verified, you must hire one of the best social media marketing agencies. They have experts who know the ABCs of the entire process. They know how to get your account verified in the minimum time possible. 

Media Contact
Company Name: Facilius Inc
Contact Person: Karishhma Mago
Email: Send Email
Phone: +1 (616) 727–0142
Address:Commonview drive
City: Utica
State: Michigan 48195
Country: United States
Website: https://faciliusinc.com/